53 days runningAI ads
The best AI ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 297 AI ads running on Facebook and Instagram from 87 advertisers. The median ad has run 68 days and 97 have run 90 days or more. 54% are video. 14 started in the last 30 days. The most common angle is problem, then solution (54% of ads), the most common format video frame (15%). Zeely runs the most ads in the set, 17.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 297
- Advertisers
- 87
- Median days running
- 68
- Run 90+ days
- 97
- Video
- 54%
- Started last 30 days
- 14
The best AI ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
53 days running149 days running
Solocreatorhub10 variations
155 days running
Luigi Vera - Editor y Creativo6 variations
155 days running
Arcads AI6 variations
25 days running
25 days running156 days running
Solocreatorhub10 variations
359 days running
Mr. Paid Social12 variations
76 days running
74 days running
Fieldy.ai12 variations
76 days running81 days running
Cognition AI6 variations
116 days running
ChatNow App4 variations
74 days running
Fieldy.ai12 variations
80 days running
168 days running
77 days running
Runway3 variations
76 days running78 days running
Summary AI2 variations
57 days running
Gusto15 variations
What AI ads run on
Share of the 297 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution54% · 160
- product21% · 63
- offer7% · 21
- education5% · 15
- social proof2% · 7
Format
- video frame15% · 45
- UGC14% · 43
- photo9% · 28
- screenshot6% · 17
- demo5% · 14
Persuasion
- convenience79% · 235
- aspiration51% · 150
- social proof17% · 49
- fomo15% · 45
- authority11% · 33
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “We're looking for 10 self-published authors to test Zeely AI” | Zeely | 53 | offer |
| “The hardest part of this AI ad workflow is literally just taking the photo of your product.” | Solocreatorhub | 149 | problem, then solution |
| “She is wearing a fitted gym outfit. Now, she's inside a high energy gym.” | Luigi Vera - Editor y Creativo | 155 | problem, then solution |
| “Okay guys Arcade and Claude code is the most insane combination” | Arcads AI | 155 | problem, then solution |
| “No new ads because you don't know where to start?” | foreplay.co | 25 | problem, then solution |
| “200M ads. Searchable from Claude.” | foreplay.co | 25 | product |
| “I'm not real. I was made with one sentence. And I just sold you a product.” | Solocreatorhub | 156 | problem, then solution |
| “AI just nuked the ad industry. This is pretty incredible. Um, I don't think anyone can even tell that I'm not real.” | Mr. Paid Social | 359 | education |
| “Here for the final commit” | Claude | 76 | product |
| “This tiny thing on my collar” | Fieldy.ai | 74 | product |
Who is advertising
The advertisers with the most active AI ads in the index, and their longest-running ad.
Zeely17 ads · longest 57 days- Claude17 ads · longest 76 days
- Solocreatorhub15 ads · longest 211 days
- Fieldy.ai12 ads · longest 107 days
- Cognition AI10 ads · longest 98 days
- Webflow10 ads · longest 84 days
- Mr. Paid Social8 ads · longest 359 days
- Adobe Acrobat8 ads · longest 68 days
- Arcads AI7 ads · longest 207 days
- Google Cloud7 ads · longest 32 days
- Apollo.io7 ads · longest 43 days
- Luigi Vera - Editor y Creativo6 ads · longest 155 days
Questions
- What makes a good AI ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (54% of ads), the video frame format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 97 of these have.
- How long do AI ads run on Meta?
- Of the 297 active AI ads in Dovey's index on October 7, 2026, the median has run 68 days and 97 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of AI ads are video?
- 54% of the active AI ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do AI ads use most?
- problem, then solution, in 54% of ads, followed by product at 21%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most AI ads on Facebook and Instagram?
- In this set, Zeely (17 ads), Claude (17 ads), Solocreatorhub (15 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
Search in plain words; sign up to see the results, with a 3-day free trial. Save, remix and ask questions about any of these on a plan.