Facebook and Instagram ad examples, by industry
The best Facebook and Instagram ads in 49 industries, ranked by how long they have run and how many variations their advertisers keep making. Each page is built from Dovey’s index as it is today, 55,849 active ads across them, with the numbers dated, the hooks that keep running, and who is advertising.
Direct to consumer
The brands that sell on Instagram and Facebook: what they run, how long it lasts.
- Beauty and hair care ads6211 active ads→
- Supplement ads3523 active ads→
- Travel ads3408 active ads→
- Food and drink ads3331 active ads→
- Clothing ads3000 active ads→
- Pet ads2727 active ads→
- Jewelry ads1686 active ads→
- Baby and kids ads1345 active ads→
- Insurance ads737 active ads→
- Skincare ads663 active ads→
- Car ads540 active ads→
- Fitness app ads361 active ads→
- Makeup ads331 active ads→
- Toy ads285 active ads→
- Alcohol ads261 active ads→
- Sleep and wellness ads226 active ads→
- Shoe ads200 active ads→
- Perfume ads196 active ads→
- Fitness equipment ads175 active ads→
- Electronics ads154 active ads→
- Women's health ads115 active ads→
- Media and subscription ads112 active ads→
- Men's health ads59 active ads→
- Watch ads49 active ads→
- Kitchen and appliance ads39 active ads→
Software and AI
Apps, tools and agents, from the YC and Product Hunt crowd to the incumbents.
- Online course ads6007 active ads→
- Legal services ads2573 active ads→
- Mobile game ads533 active ads→
- Dating app ads186 active ads→
- HR tool ads117 active ads→
- Business finance tool ads113 active ads→
- Security tool ads99 active ads→
- Ecommerce tool ads80 active ads→
- AI ads56 active ads→
- Support tool ads41 active ads→
Local businesses
Restaurants, gyms, clinics, salons: the ads that bring people through the door.
- Home services ads3882 active ads→
- Gym ads2347 active ads→
- Real estate ads2288 active ads→
- Dentist ads1943 active ads→
- Restaurant ads1234 active ads→
- Event and photography ads1056 active ads→
- Law firm ads638 active ads→
- Salon ads516 active ads→
- Auto repair ads257 active ads→
- Chiropractor ads252 active ads→
- Med spa ads70 active ads→
Agencies, coaches and creators
The people who run ads for everyone else, and how they sell themselves.