Simple pricing, built for fast-moving teams. If your team has additional requests, feel free to schedule a call.
Limited time launch pricing
Starter
$49/mo$5917% off
Research, creator search and ad creatives in your brand, three sizes on request.
3-day free trial. Cancel in one click.
Pro
Most popular$99/mo$12923% off
More credits and priority support.
Everything in Starter, plus:
3-day free trial. Cancel in one click.
Enterprise
Custom
For teams and agencies running many accounts.
Everything in Pro, plus:
Priced per team. Reply within a day.
Ad research is 1 credit, a creator search 2, a new creative or an edit 3.
Starter $49 a month Start Free Trial | Pro $99 a month Start Free Trial | Enterprise Custom Talk to us | |
|---|---|---|---|
| Plan | |||
| Price | $49 a month | $99 a month | Custom, per team |
| Free trial | 3 days | 3 days | By agreement |
| Credits a month | 100 | 500 | Custom |
| Your first 3 ad creatives | Free | Free | Free |
| Research | |||
| Meta Ad Library search, in plain words | 1 credit a search | 1 credit a search | 1 credit a search |
| Questions to the agent, answered from the ads data | 1 credit a question | 1 credit a question | 1 credit a question |
| Creator search on Instagram and TikTok | 2 credits a search | 2 credits a search | 2 credits a search |
| Competitor ads by brand | |||
| Answers as charts, tables and ad carousels | |||
| Saved ads, collections and creator lists | |||
| Ad creatives | |||
| New ad creative, in your brand | 3 credits | 3 credits | 3 credits |
| Edit a creative (new words, a colour, a change) | 3 credits | 3 credits | 3 credits |
| Remix any ad from a search | |||
| Brand guide read from your website | |||
| Feed, story and square sizes, on request | |||
| Attach pictures and files to a question | |||
| Where it works | |||
| Dovey | |||
| Slack | |||
| Claude, ChatGPT, Cursor and other MCP clients | |||
| API keys | |||
| Custom integrations | – | – | On request |
| Support | |||
| Onboarding | Self serve, 5 minutes | Self serve, 5 minutes | With us |
| Support | Priority | Dedicated | |
| Change plans inside the product | |||
What a small business gets from Dovey Pro for $99 a month, next to what a Meta ads agency typically charges and delivers. Agency figures are typical US ranges in 2026; yours may differ.
Facebook ads agency |
| |
|---|---|---|
| Cost and commitment | ||
| Monthly cost | $1,500 to $5,000 retainer, often plus 10 to 20% of ad spend | $99 a month, flat |
| Commitment | 3 to 6 month contract | None. Cancel in one click |
| Setup | 2 to 4 weeks of onboarding calls | 5 minutes online |
| Access to your ad account | Full access, usually required | Not required |
| Creatives | ||
| First ad | 1 to 2 weeks | About 10 minutes after signup |
| New ad creatives | 4 to 10 a month, in batches | When you ask, in about a minute. The first 3 are free |
| A change to an ad | 2 to 5 business days | About a minute |
| Copy | Copywriter, in the retainer or by the hour | Written for every creative from your brand guide |
| Who owns the creatives | Usually you, sometimes licensed | You, always |
| Research | ||
| Competitor research | One audit at kickoff | The Meta Ad Library, 100,000 ads indexed, any brand on request |
| Creators | Sourced by hand, if at all | Instagram and TikTok creator search with contact details |
| Where you work | Email, calls and decks | Slack, Claude, ChatGPT or the web |
| What an agency does that Dovey does not | ||
| Media buying and campaign management | Not included. You keep running your account | |
| Reporting calls and strategy | Not included | |
| Best for | Spending $20,000 a month or more and wanting someone to run the whole account | Spending $300 to $10,000 a month and wanting fresh creatives without meetings |
Straight answers about the price, the trial, what you get, and what Dovey needs from you.
Dovey is an AI ads team for the creative side of Meta ads. Ask it what is working in your category and it answers from the Meta Ad Library; ask for an ad and it makes creatives, picture and copy, in your brand, with three sizes on request, in Slack, Claude, ChatGPT or the web. You approve, skip or change any of them. Your first 3 creatives are free.
Dovey has two plans, both with a 3-day free trial. Starter is $49 a month: 100 credits for searching Meta ads, Instagram and TikTok content and creators, competitor research and AI ad creatives, with three sizes on request (feed, story, square), in Dovey or on Slack, Claude and ChatGPT. Pro is $99 a month: everything in Starter with 500 credits and priority support. Enterprise plans with unlimited ads, bulk creation and custom integrations are priced per team. Your first 3 creatives are free, there is no setup fee, and you can cancel in one click.
Both plans start with a 3-day free trial that needs a card, and the trial gives you the plan's full credits at once. Your first 3 ad creatives are on us on either plan. Dovey reminds you the day before the first charge, and you can cancel in one click from Slack or from your account. If you cancel during the trial you are not charged.
Starter, $49 a month, is 100 credits: searching Meta ads, Instagram and TikTok content and creators, competitor research (1 credit a search or question), creator search (2), AI ad creatives and edits (3 each, the first 3 creatives free), with three sizes of any creative on request (feed, story, square), in Dovey or on Slack, Claude, ChatGPT and more. Pro, $99 a month, has everything in Starter with 500 credits and priority support. The three sizes are on both plans and the first 3 creatives are free.
No. Dovey works without access to your Meta ad account. It reads your public ads from the Meta Ad Library and builds from your website, your posts and anything you upload. Dovey never writes to your ad account.
Dovey reads your website and turns it into a brand guide: who you are, who buys from you, what you sell and at what price, how you sound, and what has worked. It then studies the top-performing ads from competitors in your category. Every ad you approve or skip teaches it what you like.
Wherever you asked for them: in Slack, in Claude or ChatGPT through the connector, or in Dovey, and always on your Creatives page in Dovey. In Slack each creative is a message with Approve, Skip and Change buttons. In Claude, the same tools make a creative and take your answer in the same chat.
Yes. Reply to any ad with the change you want, such as a different photo, a new price, a shorter headline or another language, and Dovey sends the revised version back in about a minute. Text is never baked into the image, so changing the words never costs a redesign.
Not yet. Dovey exports every approved ad in Meta's sizes so you can upload it to Ads Manager in seconds. Publishing directly into your ad account is coming for customers who add Dovey as a partner on their Business Manager.
Dovey makes ads for Meta first: Facebook and Instagram feed, stories and reels covers. The same 4:5, 9:16 and 1:1 exports work as static ads on TikTok, LinkedIn and Pinterest. Video ads are not included yet.
Yes. Dovey reads your website in its own language, writes your brand document in that language, and makes ads in whichever language your customers read, with local currency and date formats. It works for businesses in any country where Meta ads run.
Yes. Dovey Pro costs $99 a month with no contract. A Facebook ads agency for a small business typically charges a $1,500 to $5,000 monthly retainer, often plus 10 to 20% of ad spend, on a 3 to 6 month contract. Dovey makes an ad creative for three credits in about a minute, with three sizes on request; an agency usually delivers 4 to 10 a month.
Dovey replaces the creative side of an agency: competitor research, ad creatives in your brand with copy in your voice, on request, and it learns from what you approve. It does not buy media, manage your campaigns or run reporting calls. If you spend under about $10,000 a month and can set a budget in Ads Manager yourself, Dovey is usually enough. If you want someone to run the whole account, keep the agency and use Dovey for the creatives.
Canva and AdCreative.ai are tools you open and operate. Dovey is an ads team you ask: say what you want in Slack, Claude or the web and the creatives come back built on your brand and what runs in your category, and you approve the ones you like. There is nothing to learn.
You do. Every ad Dovey makes for you is yours to run, edit and keep, on any platform, with no attribution required. Dovey never reuses your ads, your brand document or your uploads for another customer.
Yes. Cancel in one click from Slack or from your account page and you keep every ad already made. Billing is monthly, there is no contract, and there are no cancellation fees.
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