Dovey

Pricing

Simple pricing, built for fast-moving teams. If your team has additional requests, feel free to schedule a call.

Limited time launch pricing

Starter

$49/mo$5917% off

Research, creator search and ad creatives in your brand, three sizes on request.

  • 100 credits a month
  • Search Meta ads
  • Search Instagram and TikTok content
  • Search creators on Instagram and TikTok
  • Competitor ad and content research
  • Make AI ad creatives
  • Three sizes of any creative, on request
  • Use Dovey on Slack, Claude, ChatGPT and more
Start Free Trial

3-day free trial. Cancel in one click.

Pro

Most popular

$99/mo$12923% off

More credits and priority support.

Everything in Starter, plus:

  • 500 credits a month
  • Priority support
Start Free Trial

3-day free trial. Cancel in one click.

Enterprise

Custom

For teams and agencies running many accounts.

Everything in Pro, plus:

  • Unlimited ads per day
  • Bulk ad creation
  • Custom integrations
  • White-glove onboarding
  • Dedicated support manager
Schedule a call

Priced per team. Reply within a day.

Compare the plans

Ad research is 1 credit, a creator search 2, a new creative or an edit 3.

Starter

$49 a month

Start Free Trial

Pro

$99 a month

Start Free Trial

Enterprise

Custom

Talk to us
Plan
Price$49 a month$99 a monthCustom, per team
Free trial3 days3 daysBy agreement
Credits a month100500Custom
Your first 3 ad creativesFreeFreeFree
Research
Meta Ad Library search, in plain words1 credit a search1 credit a search1 credit a search
Questions to the agent, answered from the ads data1 credit a question1 credit a question1 credit a question
Creator search on Instagram and TikTok2 credits a search2 credits a search2 credits a search
Competitor ads by brand
Answers as charts, tables and ad carousels
Saved ads, collections and creator lists
Ad creatives
New ad creative, in your brand3 credits3 credits3 credits
Edit a creative (new words, a colour, a change)3 credits3 credits3 credits
Remix any ad from a search
Brand guide read from your website
Feed, story and square sizes, on request
Attach pictures and files to a question
Where it works
Dovey
Slack
Claude, ChatGPT, Cursor and other MCP clients
API keys
Custom integrations––On request
Support
OnboardingSelf serve, 5 minutesSelf serve, 5 minutesWith us
SupportEmailPriorityDedicated
Change plans inside the product

Dovey vs. a Facebook ads agency

What a small business gets from Dovey Pro for $99 a month, next to what a Meta ads agency typically charges and delivers. Agency figures are typical US ranges in 2026; yours may differ.

Facebook ads agency

Dovey

Start Free Trial
Cost and commitment
Monthly cost$1,500 to $5,000 retainer, often plus 10 to 20% of ad spend$99 a month, flat
Commitment3 to 6 month contractNone. Cancel in one click
Setup2 to 4 weeks of onboarding calls5 minutes online
Access to your ad accountFull access, usually requiredNot required
Creatives
First ad1 to 2 weeksAbout 10 minutes after signup
New ad creatives4 to 10 a month, in batchesWhen you ask, in about a minute. The first 3 are free
A change to an ad2 to 5 business daysAbout a minute
CopyCopywriter, in the retainer or by the hourWritten for every creative from your brand guide
Who owns the creativesUsually you, sometimes licensedYou, always
Research
Competitor researchOne audit at kickoffThe Meta Ad Library, 100,000 ads indexed, any brand on request
CreatorsSourced by hand, if at allInstagram and TikTok creator search with contact details
Where you workEmail, calls and decksSlack, Claude, ChatGPT or the web
What an agency does that Dovey does not
Media buying and campaign managementNot included. You keep running your account
Reporting calls and strategyNot included
Best forSpending $20,000 a month or more and wanting someone to run the whole accountSpending $300 to $10,000 a month and wanting fresh creatives without meetings

Questions about Dovey

Straight answers about the price, the trial, what you get, and what Dovey needs from you.

What does Dovey do?+

Dovey is an AI ads team for the creative side of Meta ads. Ask it what is working in your category and it answers from the Meta Ad Library; ask for an ad and it makes creatives, picture and copy, in your brand, with three sizes on request, in Slack, Claude, ChatGPT or the web. You approve, skip or change any of them. Your first 3 creatives are free.

How much does Dovey cost?+

Dovey has two plans, both with a 3-day free trial. Starter is $49 a month: 100 credits for searching Meta ads, Instagram and TikTok content and creators, competitor research and AI ad creatives, with three sizes on request (feed, story, square), in Dovey or on Slack, Claude and ChatGPT. Pro is $99 a month: everything in Starter with 500 credits and priority support. Enterprise plans with unlimited ads, bulk creation and custom integrations are priced per team. Your first 3 creatives are free, there is no setup fee, and you can cancel in one click.

How does the free trial work?+

Both plans start with a 3-day free trial that needs a card, and the trial gives you the plan's full credits at once. Your first 3 ad creatives are on us on either plan. Dovey reminds you the day before the first charge, and you can cancel in one click from Slack or from your account. If you cancel during the trial you are not charged.

What is the difference between Starter and Pro?+

Starter, $49 a month, is 100 credits: searching Meta ads, Instagram and TikTok content and creators, competitor research (1 credit a search or question), creator search (2), AI ad creatives and edits (3 each, the first 3 creatives free), with three sizes of any creative on request (feed, story, square), in Dovey or on Slack, Claude, ChatGPT and more. Pro, $99 a month, has everything in Starter with 500 credits and priority support. The three sizes are on both plans and the first 3 creatives are free.

Do I need to connect my Meta ad account?+

No. Dovey works without access to your Meta ad account. It reads your public ads from the Meta Ad Library and builds from your website, your posts and anything you upload. Dovey never writes to your ad account.

How does Dovey know what ads to make for my business?+

Dovey reads your website and turns it into a brand guide: who you are, who buys from you, what you sell and at what price, how you sound, and what has worked. It then studies the top-performing ads from competitors in your category. Every ad you approve or skip teaches it what you like.

Where do the creatives arrive?+

Wherever you asked for them: in Slack, in Claude or ChatGPT through the connector, or in Dovey, and always on your Creatives page in Dovey. In Slack each creative is a message with Approve, Skip and Change buttons. In Claude, the same tools make a creative and take your answer in the same chat.

Can I change an ad Dovey made?+

Yes. Reply to any ad with the change you want, such as a different photo, a new price, a shorter headline or another language, and Dovey sends the revised version back in about a minute. Text is never baked into the image, so changing the words never costs a redesign.

Does Dovey publish the ads to Meta for me?+

Not yet. Dovey exports every approved ad in Meta's sizes so you can upload it to Ads Manager in seconds. Publishing directly into your ad account is coming for customers who add Dovey as a partner on their Business Manager.

Which platforms does Dovey make ads for?+

Dovey makes ads for Meta first: Facebook and Instagram feed, stories and reels covers. The same 4:5, 9:16 and 1:1 exports work as static ads on TikTok, LinkedIn and Pinterest. Video ads are not included yet.

Does Dovey work outside the United States and in other languages?+

Yes. Dovey reads your website in its own language, writes your brand document in that language, and makes ads in whichever language your customers read, with local currency and date formats. It works for businesses in any country where Meta ads run.

Is Dovey cheaper than a Facebook ads agency?+

Yes. Dovey Pro costs $99 a month with no contract. A Facebook ads agency for a small business typically charges a $1,500 to $5,000 monthly retainer, often plus 10 to 20% of ad spend, on a 3 to 6 month contract. Dovey makes an ad creative for three credits in about a minute, with three sizes on request; an agency usually delivers 4 to 10 a month.

Can Dovey replace my ad agency?+

Dovey replaces the creative side of an agency: competitor research, ad creatives in your brand with copy in your voice, on request, and it learns from what you approve. It does not buy media, manage your campaigns or run reporting calls. If you spend under about $10,000 a month and can set a budget in Ads Manager yourself, Dovey is usually enough. If you want someone to run the whole account, keep the agency and use Dovey for the creatives.

How is Dovey different from Canva or AdCreative.ai?+

Canva and AdCreative.ai are tools you open and operate. Dovey is an ads team you ask: say what you want in Slack, Claude or the web and the creatives come back built on your brand and what runs in your category, and you approve the ones you like. There is nothing to learn.

Who owns the ads Dovey creates?+

You do. Every ad Dovey makes for you is yours to run, edit and keep, on any platform, with no attribution required. Dovey never reuses your ads, your brand document or your uploads for another customer.

Can I cancel any time?+

Yes. Cancel in one click from Slack or from your account page and you keep every ad already made. Billing is monthly, there is no contract, and there are no cancellation fees.