46 days runningSecurity tool ads
The best security tool ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 99 security tool ads running on Facebook and Instagram from 19 advertisers. The median ad has run 88 days and 44 have run 90 days or more. 31% are video. 2 started in the last 30 days. The most common angle is problem, then solution (63% of ads), the most common format photo (21%). Guardio runs the most ads in the set, 20.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 99
- Advertisers
- 19
- Median days running
- 88
- Run 90+ days
- 44
- Video
- 31%
- Started last 30 days
- 2
The best security tool ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
46 days running
69 days running
Guardio15 variations
80 days running
Guardio8 variations
46 days running
168 days running45 days running
Guardio11 variations
65 days running
Guardio7 variations
44 days running
Guardio8 variations
97 days running
Guardio3 variations
41 days running
99 days running
46 days running
51 days running
88 days running
Guardio6 variations
60 days running
46 days running149 days running
Cloaked Inc.2 variations
119 days running
50 days running
67 days running
What security tool ads run on
Share of the 99 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution63% · 62
- offer12% · 12
- education8% · 8
- product8% · 8
- fear3% · 3
Format
- photo21% · 21
- video frame7% · 7
- text only7% · 7
- UGC6% · 6
- illustration6% · 6
Persuasion
- convenience79% · 78
- fear28% · 28
- aspiration22% · 22
- curiosity10% · 10
- authority8% · 8
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “Get a $100 Amazon gift card” | Arctic Wolf Networks | 46 | offer |
| “Your iPhone may have 3 unknown users watching your activity. Run a scan to secure your personal data.” | Guardio | 69 | fear |
| “Spam calls are NOT just spam calls” | Guardio | 80 | problem, then solution |
| “Are You Ready to End Cyber Risk for Your Organization?” | Arctic Wolf Networks | 46 | offer |
| “Just Released: Essential Guide to the Agentic SOC” | Arctic Wolf Networks | 168 | education |
| “Why I regret downloading Guardio” | Guardio | 45 | problem, then solution |
| “Here are three signs that your iPhone may be getting hacked, and here's how to fix it.” | Guardio | 65 | problem, then solution |
| “What's the best way to stop spam calls?” | Guardio | 44 | problem, then solution |
| “Fake websites made by AI are everywhere.” | Guardio | 97 | problem, then solution |
| “Stop paying legacy EDI rates.” | Orderful | 41 | problem, then solution |
Who is advertising
The advertisers with the most active security tool ads in the index, and their longest-running ad.
- Guardio20 ads · longest 136 days
- Arctic Wolf Networks11 ads · longest 296 days
- Paylocity8 ads · longest 100 days
- Orderful7 ads · longest 41 days
- Cloaked Inc.6 ads · longest 149 days
- Vanta5 ads · longest 51 days
- DataDome5 ads · longest 100 days
- Native Teams5 ads · longest 88 days
- Vanta4 ads · longest 51 days
- RoboForm Password Manager4 ads · longest 369 days
- WhatChimp4 ads · longest 322 days
- Dashlane4 ads · longest 134 days
Creators already in security tool ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @trycognition6 ads · Cognition AI
- @marina_ulux4 ads · Framer
- @adobeexpress3 ads · Adobe Express
- @adobecreativecloud3 ads · Adobe Creative Cloud
- @brittanylawrence3 ads · Meta for Business
- @windandwool2 ads · Meta for Business
- @manychat2 ads · Manychat
- @igarashii1 ad · Adobe Photoshop
- @michael1 ad · Letterly
- @curiositycentral1 ad · VideoExpress.ai
- @algorhythms1 ad · VideoExpress.ai
- @happybrainstv1 ad · VideoExpress.ai
Questions
- What makes a good security tool ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (63% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 44 of these have.
- How long do security tool ads run on Meta?
- Of the 99 active security tool ads in Dovey's index on October 7, 2026, the median has run 88 days and 44 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of security tool ads are video?
- 31% of the active security tool ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do security tool ads use most?
- problem, then solution, in 63% of ads, followed by offer at 12%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most security tool ads on Facebook and Instagram?
- In this set, Guardio (20 ads), Arctic Wolf Networks (11 ads), Paylocity (8 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
Search in plain words; sign up to see the results, with a 3-day free trial. Save, remix and ask questions about any of these on a plan.