80 days runningDating app ads
The best dating app ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 186 dating app ads running on Facebook and Instagram from 40 advertisers. The median ad has run 81 days and 78 have run 90 days or more. 46% are video. 2 started in the last 30 days. The most common angle is problem, then solution (34% of ads), the most common format photo (28%). Hinge runs the most ads in the set, 24.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 186
- Advertisers
- 40
- Median days running
- 81
- Run 90+ days
- 78
- Video
- 46%
- Started last 30 days
- 2
The best dating app ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
80 days running
128 days running
Maybe You6 variations
133 days running
Sweet Meet6 variations
71 days running49 days running
Charles Winston6 variations
81 days running
Hinge7 variations
63 days running81 days running
Hinge9 variations
81 days running306 days running
Loosid Sober Dating2 variations
143 days running
71 days running
Hinge5 variations
81 days running
Hinge5 variations
63 days running
206 days running
63 days running
Datemyage.com9 variations
80 days running133 days running
Sweet Meet3 variations
183 days running
Charles Winston4 variations
112 days running
8 Ball Pool10 variations
What dating app ads run on
Share of the 186 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution34% · 63
- aspiration22% · 40
- product14% · 26
- offer12% · 23
- story5% · 10
Format
- photo28% · 53
- video frame14% · 27
- lifestyle12% · 23
- UGC7% · 13
- screenshot5% · 9
Persuasion
- aspiration72% · 133
- convenience48% · 90
- curiosity28% · 53
- social proof9% · 17
- reciprocity5% · 10
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “Try Love Again” | eharmony | 80 | aspiration |
| “Emma, 57. Online. Distance: 2ml. Interests: Travel, Cooking, Yoga.” | Maybe You | 128 | product |
| “SWEETMEET” | Sweet Meet | 133 | product |
| “My love language is joining me on my random side quests” | Hinge | 71 | aspiration |
| “Slash Your Screen Time In Half” | Charles Winston | 49 | problem, then solution |
| “What was your best first date from Hinge?” | Hinge | 81 | humor |
| “Tired of swiping through singles?” | Datemyage.com | 63 | problem, then solution |
| “A little boyfriend lore drop for you guys” | Hinge | 81 | story |
| “Meet someone that also wants to get off dating apps” | Hinge | 81 | problem, then solution |
| “What if you're sober and single? Where do you go look for a partner, right?” | Loosid Sober Dating | 306 | problem, then solution |
Who is advertising
The advertisers with the most active dating app ads in the index, and their longest-running ad.
- Hinge24 ads · longest 95 days
- eharmony18 ads · longest 136 days
- IHappy - premium dating app14 ads · longest 539 days
- IHappy - Dating and chat for free13 ads · longest 344 days
- Maybe You12 ads · longest 301 days
- Sweet Meet12 ads · longest 157 days
- Evermatch - Dating App12 ads · longest 155 days
- Charles Winston10 ads · longest 183 days
- Loosid Sober Dating7 ads · longest 306 days
- Matching story6 ads · longest 178 days
- 러비더비 - 캐릭터와 채팅 연애 시뮬레이션6 ads · longest 29 days
- Datemyage.com4 ads · longest 63 days
Creators already in dating app ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @youtube3 ads · YouTube
- @hinge2 ads · Hinge
- @erekosima432 ads · Creators
- @samsungus2 ads · Samsung
- @nori.familyai2 ads · Nori
- @one_sec_app1 ad · Frogg GmbH
- @guestpix1 ad · Guestpix
- @ankleeflry1 ad · TikTok - EU
- @emma1 ad · ?
- @moft.global1 ad · Moft.us
- @krush.app1 ad · KRUSH - Asian Hearts Unite
- @anania001 ad · Hinge
Questions
- What makes a good dating app ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (34% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 78 of these have.
- How long do dating app ads run on Meta?
- Of the 186 active dating app ads in Dovey's index on October 7, 2026, the median has run 81 days and 78 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of dating app ads are video?
- 46% of the active dating app ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do dating app ads use most?
- problem, then solution, in 34% of ads, followed by aspiration at 22%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most dating app ads on Facebook and Instagram?
- In this set, Hinge (24 ads), eharmony (18 ads), IHappy - premium dating app (14 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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