What makes a good mobile game ad on Facebook or Instagram?

The ones in this set share a few things: a problem, then solution angle (52% of ads), the video frame format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 195 of these have.

How long do mobile game ads run on Meta?

Of the 534 active mobile game ads in Dovey's index on October 7, 2026, the median has run 65 days and 195 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.

What share of mobile game ads are video?

59% of the active mobile game ads in the index are video, as of October 7, 2026. The rest are still images and carousels.

Which angle do mobile game ads use most?

problem, then solution, in 52% of ads, followed by product at 12%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.

Who runs the most mobile game ads on Facebook and Instagram?

In this set, Clash of Clans (53 ads), Dark War Survival Mobile (52 ads), Hollywood Merge (38 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.

How are the top ads chosen?

By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.

Where does this data come from?

Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Mobile game ads

The best mobile game ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 534 mobile game ads running on Facebook and Instagram from 93 advertisers. The median ad has run 65 days and 195 have run 90 days or more. 59% are video. 27 started in the last 30 days. The most common angle is problem, then solution (52% of ads), the most common format video frame (23%). Clash of Clans runs the most ads in the set, 53.

Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.

Active ads: 534
Advertisers: 93
Median days running: 65
Run 90+ days: 195
Video: 59%
Started last 30 days: 27

The best mobile game ads on Facebook and Instagram right now

Open in search

Top performers first. Play the videos in place; Remix makes one your own.

31 days running

Hollywood Merge

20 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

51 days running

Hollywood Merge

12 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

36 days running

Gardenscapes - New Acres Community

10 variations

You're their only hope.

136 days running

Clash of Clans

7 variations

Build & Battle!

Test your skills in epic clan wars to prove you are the best 🏅

134 days running

Clash of Clans

8 variations

Build & Battle!

Test your skills in epic clan wars to prove you are the best 🏅

71 days running

Hollywood Merge

10 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

27 days running

Hollywood Merge

15 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

86 days running

Dicero

3 variations

New dice-based roguelike game just dropped!

2026's Best Pixel Strategy: Roll, Combo, and Win!

183 days running

Braindom: Solve The Puzzles

6 variations

ESSAYEZ-LE VOUS-MÊME

Personne ne peut résoudre ces énigmes 🤯🤯

71 days running

Hollywood Merge

17 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

36 days running

Gardenscapes - New Acres Community

7 variations

Play Now

Fun puzzles & stories.

136 days running

Clash of Clans

23 variations

Build & Battle!

Test your skills in epic clan wars to prove you are the best 🏅

76 days running

Hollywood Merge

34 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

136 days running

Clash of Clans

31 variations

Build & Battle!

Test your skills in epic clan wars to prove you are the best 🏅

71 days running

Hollywood Merge

21 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

71 days running

Hollywood Merge

12 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

52 days running

Chapters - Interactive Stories

6 variations

Chapters - Interactive Stories

Love or danger? His dangerous charm🫦 Give in or flee? A thrilling dilemma⚖️ Write the true path to your freedom in Chapters! Play now!📲👑

65 days running

Hollywood Merge

14 variations

✂️ Sew Lies → Stardust! 👑

More Twists Than a Soap Opera! 👑

137 days running

Fun Run

3 variations

Fun Run 4 is out!

Download now for free and jump into non‑stop racing action—no ads, just pure fun.

Gardenscapes - New Acres Community: 现在开始

36 days running

Gardenscapes - New Acres Community

11 variations

现在开始

⚡他们在等着你呢！⚡ 😲快来帮奥斯汀拯救花园！🌼准备迎接挑战吧！💪

Remix

See all 534

What mobile game ads run on

Share of the 534 active ads, from a model's read of each creative. Each row is a search.

Angle

problem, then solution52% · 276
product12% · 62
aspiration10% · 51
curiosity8% · 44
offer4% · 21

Format

video frame23% · 123
photo12% · 65
illustration10% · 51
animation7% · 39
demo6% · 32

Who appears

creator2% · 13
customer1% · 6
actor1% · 4
founder0% · 1

Persuasion

aspiration62% · 330
curiosity54% · 287
convenience31% · 163
fomo20% · 108
fear6% · 33

The hooks that keep running

The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.

Hook	Advertiser	Days	Angle
“Transforming a character's look”	Hollywood Merge	31	product
“Transform lies into stardust with this twisty soap opera game!”	Hollywood Merge	51	problem, then solution
“COME BACK!”	Gardenscapes - New Acres Community	36	fear
“Watch a base evolve and get attacked!”	Clash of Clans	136	product
“Level: 3”	Clash of Clans	134	problem, then solution
“Sew Lies to Stardust!”	Hollywood Merge	71	problem, then solution
“Sew Lies → Stardust!”	Hollywood Merge	27	problem, then solution
“This new dice-based roguelike game just dropped and it's called Dicero.”	Dicero	86	product
“Je ne suis pas vivant, mais je peux mourir. Que suis-je ?”	Braindom: Solve The Puzzles	183	curiosity
“Sew lies to stardust!”	Hollywood Merge	71	problem, then solution

Who is advertising

The advertisers with the most active mobile game ads in the index, and their longest-running ad.

Creators already in mobile game ads

Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.

Find more mobile game creators

Questions

What makes a good mobile game ad on Facebook or Instagram?: The ones in this set share a few things: a problem, then solution angle (52% of ads), the video frame format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 195 of these have.
How long do mobile game ads run on Meta?: Of the 534 active mobile game ads in Dovey's index on October 7, 2026, the median has run 65 days and 195 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
What share of mobile game ads are video?: 59% of the active mobile game ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
Which angle do mobile game ads use most?: problem, then solution, in 52% of ads, followed by product at 12%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
Who runs the most mobile game ads on Facebook and Instagram?: In this set, Clash of Clans (53 ads), Dark War Survival Mobile (52 ads), Hollywood Merge (38 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
How are the top ads chosen?: By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
Where does this data come from?: Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Make your own from the ones that run

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