21 days runningNonprofit ads
The best nonprofit ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 nonprofit ads running on Facebook and Instagram from 415 advertisers. The median ad has run 93 days and 511 have run 90 days or more. 33% are video. 56 started in the last 30 days. The most common angle is problem, then solution (45% of ads), the most common format photo (43%). DAV runs the most ads in the set, 48.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 415
- Median days running
- 93
- Run 90+ days
- 511
- Video
- 33%
- Started last 30 days
- 56
The best nonprofit ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
21 days running
86 days running
73 days running15 variations
159 days running6 variations
73 days running
73 days running
267 days running7 variations
159 days running6 variations
4 variations
73 days running
50 days running3 variations
3 variations
4 variations · >1M impressions
86 days running
73 days runningWhat nonprofit ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution45% · 454
- story16% · 161
- aspiration16% · 157
- offer9% · 85
- education4% · 43
Format
- photo43% · 426
- video frame30% · 301
- lifestyle4% · 42
- UGC4% · 41
- carousel4% · 35
Persuasion
- aspiration86% · 861
- fomo26% · 262
- social proof21% · 207
- convenience19% · 190
- fear17% · 172
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “Say NO MORE to Project 2025!” | Reproductive Freedom for All | 21 | fear |
| “Lawmakers shouldn't decide on birth control.” | Reproductive Freedom for All | 86 | problem, then solution |
| “Team Building For Good” | Foster Love | 73 | problem, then solution |
| “Join hands with DAV through your estate planning.” | DAV | 155 | brand |
| “Win the Everyday” | All Pro Dad | 159 | aspiration |
| “Come with me to build bikes, skateboards, and decorate duffel bags for kids in foster care.” | Foster Love | 73 | story |
| “Build bikes for foster youth” | Foster Love | 73 | aspiration |
| “Team Building For Good” | Foster Love | 73 | problem, then solution |
| “Donate monthly to help injured veterans” | DAV | 267 | offer |
| “Win the everyday” | All Pro Dad | 159 | aspiration |
Who is advertising
The advertisers with the most active nonprofit ads in the index, and their longest-running ad.
- DAV48 ads · longest 267 days
- St. Jude Children's Research Hospital39 ads · longest 162 days
- Foster Love30 ads · longest 192 days
- charity: water30 ads · longest 225 days
Tim Tebow Foundation30 ads · longest 106 days- Reproductive Freedom for All29 ads · longest 86 days
- All Pro Dad29 ads · longest 200 days
- Madinah.com28 ads · longest 582 days
- Stichting Global Family Aid24 ads · longest 335 days
- Tim Tebow22 ads · longest 94 days
- Together by St. Jude18 ads · longest 408 days
- Doctors Without Borders/Médecins Sans Frontières (MSF)18 ads · longest 231 days
Creators already in nonprofit ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
Questions
- What makes a good nonprofit ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (45% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 511 of these have.
- How long do nonprofit ads run on Meta?
- Of the 1000 active nonprofit ads in Dovey's index on October 7, 2026, the median has run 93 days and 511 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of nonprofit ads are video?
- 33% of the active nonprofit ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do nonprofit ads use most?
- problem, then solution, in 45% of ads, followed by story at 16%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most nonprofit ads on Facebook and Instagram?
- In this set, DAV (48 ads), St. Jude Children's Research Hospital (39 ads), Foster Love (30 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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