609 days runningSkincare ads
The best skincare ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 663 skincare ads running on Facebook and Instagram from 156 advertisers. The median ad has run 76 days and 276 have run 90 days or more. 59% are video. 95 started in the last 30 days. The most common angle is problem, then solution (46% of ads), the most common format UGC (26%). CLEARSTEM Skincare runs the most ads in the set, 35.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 663
- Advertisers
- 156
- Median days running
- 76
- Run 90+ days
- 276
- Video
- 59%
- Started last 30 days
- 95
The best skincare ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
609 days running
22 days running
53 days running8 variations
6 variations
7 variations
6 variations
76 days running
48 days running3 variations
23 days running7 variations
76 days running3 variations
84 days running
52 days running7 variations
20 variations
37 days running
84 days runningWhat skincare ads run on
Share of the 663 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution46% · 306
- product22% · 144
- offer7% · 49
- education6% · 40
- social proof5% · 31
Format
- UGC26% · 174
- video frame26% · 171
- product shot19% · 127
- photo7% · 48
- before and after3% · 20
Persuasion
- aspiration52% · 342
- convenience51% · 335
- social proof34% · 224
- authority33% · 219
- curiosity14% · 96
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “My skin is glowing!” | Frøya Organics | 609 | product |
| “Age Backwards: Visibly Reverse 10 Years of Aging Signs” | SkinCeuticals | 22 | product |
| “10/10 recommend this tinted sunscreen!” | Alastin Skincare | 53 | social proof |
| “My mom just turned 60 and I think she's aging BACKWARDS???” | IL MAKIAGE NY | 23 | social proof |
| “Unboxing a mini body mist discovery set” | SALT & STONE | 148 | product |
| “Do NOT buy this on Amazon” | Carpe | 112 | offer |
| “Do not buy this crap on Amazon. You're gonna pay too much for it.” | Carpe | 151 | comparison |
| “Clear out old, damaged collagen” | Alastin Skincare | 76 | problem, then solution |
| “Acne-prone skin needs hydration too.” | ZO Skin Health | 48 | problem, then solution |
| “retinOL or retinAL?” | celimax.global | 80 | education |
Who is advertising
The advertisers with the most active skincare ads in the index, and their longest-running ad.
- CLEARSTEM Skincare35 ads · longest 224 days
- CeraVe Skincare29 ads · longest 52 days
- Alastin Skincare27 ads · longest 77 days
- ZO Skin Health27 ads · longest 146 days
- Dermazen24 ads · longest 43 days
- Beauty From Bees22 ads · longest 323 days
- celimax.global21 ads · longest 80 days
- Based Supplies19 ads · longest 516 days
- Frøya Organics18 ads · longest 618 days
- Eqqualberry-Global 18 ads · longest 185 days
- Norse Organics17 ads · longest 201 days
- Dr.Melaxin US.official17 ads · longest 88 days
Creators already in skincare ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @whitney3 ads · Ballboyz Soap
- @carlosantoniocerv2 ads · VT Cosmetics KOREA Global
- @whitney101 ad · Ballboyz Soap
- @albinasglam1 ad · Eqqualberry-Global
- @emily1 ad · Meditherapy.Global
- @cristina1 ad · JOVS
- @zoearrastia1 ad · Dove
- @austin1 ad · Dermazen
- @dermangelo1 ad · CeraVe Skincare
- @celimax.global1 ad · celimax.global
- @dermalogica1 ad · Dermalogica
- @cerave1 ad · CeraVe Skincare
Questions
- What makes a good skincare ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (46% of ads), the UGC format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 276 of these have.
- How long do skincare ads run on Meta?
- Of the 663 active skincare ads in Dovey's index on October 7, 2026, the median has run 76 days and 276 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of skincare ads are video?
- 59% of the active skincare ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do skincare ads use most?
- problem, then solution, in 46% of ads, followed by product at 22%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most skincare ads on Facebook and Instagram?
- In this set, CLEARSTEM Skincare (35 ads), CeraVe Skincare (29 ads), Alastin Skincare (27 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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