Dovey

Skincare ads

The best skincare ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 663 skincare ads running on Facebook and Instagram from 156 advertisers. The median ad has run 76 days and 276 have run 90 days or more. 59% are video. 95 started in the last 30 days. The most common angle is problem, then solution (46% of ads), the most common format UGC (26%). CLEARSTEM Skincare runs the most ads in the set, 35.

Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.

Active ads
663
Advertisers
156
Median days running
76
Run 90+ days
276
Video
59%
Started last 30 days
95

The best skincare ads on Facebook and Instagram right now

Open in search

Top performers first. Play the videos in place; Remix makes one your own.

Frøya Organics: Side-effect: my skin is glowing609 days running
Frøya Organics

Side-effect: my skin is glowing

These secret Norse witchcraft balms made from 100% natural arctic plants and beeswax will give you clear, dewy, and radiant skin in 60 days or you get your money back…

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SkinCeuticals: Age Backwards with C E Ferulic22 days running
SkinCeuticals

11 variations

Age Backwards with C E Ferulic

Add the #1 Dermatologist Recommended Vitamin C Serum to Your Daily Routine

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Alastin Skincare: Safely Sun-Kissed53 days running
Alastin Skincare

6 variations

Safely Sun-Kissed

Aw shucks, we’re glowing. Meet HydraTint Pro Mineral Broad Spectrum Sunscreen SPF 36, the award-winning customer favorite with thousands of 5-star reviews. Of course, with moisturizer-like hydration, a skin-tone-evening tint, and pro-level protection, what’s not to love?

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23 days running
IL MAKIAGE NY

8 variations

Take The Quiz

"A luxurious moisturizer, primer, and anti-aging serum all in one? Power Lift Plumping Cream is the Internet's NEW fave skincare must-have. Join 1000s who've found their new go-to for smoother, more hydrated, and younger-looking skin: Power Lift Plumping Cream 🏆 70K+ five-star reviews ✨ TRY BEFORE YOU BUY 🏠 Try at home for 14 days"

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148 days running
SALT & STONE

6 variations

Get the Mini Body Mist Set

This always-sold-out set is back—now with our newest, most viral scent. Get the Mini Body Mist discovery set and try Saffron & Cedar, plus three other irresistible fragrances.

FacebookInstagramMessenger
112 days running
Carpe

7 variations

Don't sweat it - Carpe's got you covered! 🚫💦

Our Premium Scents are Selling FAST 🏃‍♂️🔥 And there's never been a better time to see if Carpe is right for you: ✅ FREE & FAST Worldwide Shipping ✅ 100% money-back guarantee ✅ Special offer: Save up to 56% off w/ free gifts!

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151 days running
Carpe

6 variations

100 hours of sweat control, one free pack of Neuro Gum

Our Premium Scents are Selling FAST 🏃‍♂️🔥 And there's never been a better time to see if Carpe is right for you: ✅ FREE & FAST Worldwide Shipping ✅ 100% money-back guarantee ✅ Special offer: Save up to 67% off w/ free gifts!

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Alastin Skincare: The Ultimate Collagen Trio76 days running
Alastin Skincare

8 variations

The Ultimate Collagen Trio

Welcome to the Great Collagen Cleanse of 2026. That’s right, we’re clearing away the old, damaged collagen and elastin that’s hanging out deep in skin’s dermal layer, and we’re making way for healthy, new collagen and elastin to take their rightful place and set the stage for visibly smoother, stronger, more resilient skin. Consider this damaged collagen’s official eviction notice. 💥

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ZO Skin Health: Visibly healthier skin starting Week 248 days running
ZO Skin Health

7 variations

Visibly healthier skin starting Week 2

Most hydrators aren't made for acne-prone skin. Renewal Crème is. Soothes redness, replenishes hydration, and doesn’t clogs pores.

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80 days running
celimax.global

3 variations

Retinol or retinal? What's the difference?

RetinOL vs RetinAL — what’s the difference? 👀 I get this question ALL the time. They sound similar, but they work a bit differently, so choosing the right one (and using it correctly) really matters!!! Both are powerful, and if used wrong, they can be pretty irritating! 🧴 retinOL • A vitamin A derivative that needs to convert into retinoic acid in the skin • Slower acting → generally gentler • Helps with acne, texture, and early signs of aging • Best for: beginners / sensitive skin • How to use: pea-sized amount for the whole face, 2–3x a week at night • Always moisturize + wear SPF in the morning 🧴 retinAL • One step closer to retinoic acid → works faster & stronger than retinol • More effective for acne, pigmentation, and fine lines • Best for: experienced users / targeting specific concerns • How to use: small amount, focus on problem areas • Can be more irritating → start slow & buffer with moisturizer ✨ Pro tip! If you’re a retinoid lover, you can actually use both! Apply a thin layer of retinOL all over your face first (as a base), then layer a small amount of retinAL on targeted areas. This helps with absorption and boosts results. BUT always be careful❗️ #retinol #retinal #koreanskincare #pores #wrinkles

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IL MAKIAGE NY: Try your FULL-SIZE plumping cream RISK-FREE23 days running
IL MAKIAGE NY

7 variations

Try your FULL-SIZE plumping cream RISK-FREE

"This made my skin look so good my husband thought I got INJECTIONS!! I'm shocked at how smooth and glowy my skin looks INSTANTLY after using this." - Alice K People are going CRAZY for the POWER LIFT cream. Take the quiz to try yours before it sells out!! ✨ Take the quiz to find your perfect formula 🌱 Powerful active ingredients, customized for you ✨ Try your full-size for 14 days

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85 days running
ZO Skin Health

7 variations

See the difference in 12 weeks.

When dermatologists, clinicians, and editors agree, you pay attention. ZO® Peptide Facial Refining Concentrate for visibly fuller skin.

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Alastin Skincare: Collagen Support Bundle76 days running
Alastin Skincare

8 variations

Collagen Support Bundle

Clear the way for visibly better results. Give yourself a Collagen Cleanse with the Collagen Support Bundle only from ALASTIN®. TriHex Technology® is clinically proven to help remove old, damaged collagen and elastin from deep within the dermal layer and support skin’s own rebuilding of new, healthy collagen and elastin for visible results. What does that look like? Smoother, plumper, more youthful skin. Are you ready?

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136 days running
Lumine Skin

3 variations

No more orange by noon. No more shade guessing. Guaranteed.

Tired of foundations that look perfect at 7 AM and turn you into an Oompa Loompa by 3 PM? This viral Korean stick is changing the game for women who are DONE with foundation fails. Here's what makes thousands of women (35-65) ditch their entire routine for this ONE product: ✅ Applies white, adjusts to YOUR exact tone in 60 seconds – No more mixing two shades. No more "too pink" or "too yellow." The micro-pigment capsules literally blend with your skin. ✅ Stays true all day (12+ hours) – Tested from morning coffee to evening wine. Zero orange oxidation. Zero melting. Zero settling into fine lines. ✅ Flash-tested & photo-friendly – No ghostface in your selfies. No ashiness on deeper tones. Finally, a foundation that looks like YOU in every light. ✅ Buildable coverage that feels like skin – Hide redness, dark spots, and blemishes WITHOUT the cakey mask. One layer = natural. Two layers = flawless. ✅ All-in-one convenience – Replaces primer + foundation + color corrector. Built-in pro brush (32,000 bristles). Mess-free. TSA-friendly. Perfect for your bag. ✅ Skin-friendly formula – No fragrance. Dermatologist-tested. Packed with Korean skincare (collagen, hyaluronic acid, niacinamide). Won't clog pores or irritate sensitive skin. 💬 "I'm 63 and this is the first foundation that doesn't age me. It matches perfectly and never settles into my wrinkles." – Melanie R. 💬 "I was skeptical after trying TLM and other 'magic' foundations. This one ACTUALLY works and doesn't turn orange. I'm obsessed." – Sarah K. Works for fair to medium-tan skin tones (including tricky olive and cool undertones). ⏱️ Saves you 10+ minutes every morning 💰 Replaces 3 products (that's $100+ in savings) 📦 Free 7-day shipping 30-DAY SHADE MATCH GUARANTEE – If it's not a flawless match, exchange it or get your money back. No hassle. No questions asked. Stop wasting money on wrong shades. Stop playing chemist mixing foundations. Let the formula do the work for you. Limited stock – this went viral for a reason. SHOP NOW! → Try it risk-free today.

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ZO Skin Health: Visibly tightens and firms the skin.84 days running
ZO Skin Health

7 variations

Visibly tightens and firms the skin.

97% saw firmer skin. 93% saw less sagging. In 12 weeks. ZO® Firming Serum—clinically shown to fight what gravity does daily.

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Alastin Skincare: Protect with SilkShield52 days running
Alastin Skincare

8 variations

Protect with SilkShield

SilkSHIELD® Pro Mineral Sunscreen SPF 30 with TriHex Technology® from ALASTIN® slides into your life as easily as it glides across your skin. The only sunscreen that works with skin to clear away old, damaged collagen and elastin and support skin’s natural ability to rebuild them new & healthy, while providing a broad spectrum shield against the sun’s most damaging rays. And if that’s not enough, it’s also got ectoin to keeps skin deeply hydrated while protecting against blue light, pollution, and other environmental stressors. Can your sunscreen do that?

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76 days running
Alastin Skincare

7 variations

The Future of Sun Care, Exposed

When suncare is more than sunscreen, when damage is being more than prevented, it’s being undone, you have the power to redefine your relationship with the sun. Meet SilkSHIELD Pro Mineral Sunscreen—the only one with TriHex Technology® to work with your skin’s natural ability to regenerate new, healthy collagen and elastin—and make the most of your skincare ritual.

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315 days running
JOVS

20 variations

JOVS Blacken PRO DPL Photofacial Skincare Device

Ready to say goodbye to redness, acne scars, dull skin? 🌻 Discover the magic of DPL Technology and achieve a radiant glow in just 28 days! #RadiantSkinRevolution Try JOVS Blacken now and start your skincare journey today!✨✨✨ SHOP NOW👉: https://bit.ly/3WZgYB0

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James Kilgour, MD: NEW: KilgourMD Shampoo and Conditioner37 days running
James Kilgour, MD

6 variations

NEW: KilgourMD Shampoo and Conditioner

I've been working on something for the last year that I haven't told anyone about. If you follow me you know the serums. You've seen the clinical trial. Over 150,000 women using the protocol now. But something kept coming up. Every week. Thousands of women at this point. "What shampoo should I use?" And I didn't have a good answer. Because I'd looked at everything on the market. Drugstore. Salon. Clinical. Sulfate-free. Every single one. Not a single shampoo or conditioner on the shelf was formulated around what actually happens to your hair after estrogen starts declining. Not one. So I went into the lab. Spent a year on it. Tested it quietly before I said a word. KilgourMD Shampoo and Conditioner. Nine patented compounds. Each one matched to a specific mechanism that estrogen used to handle and now doesn't. Same clinical standard as the serums. Not trace amounts for a label. The shampoo calms the inflammation that's been loosening your follicles, rebuilds the barrier your scalp can no longer maintain, and rebalances the microbiome that controls oil, flaking, and sensitivity. The conditioner rebuilds hair from inside the strand — not coating it in silicone from outside. More moisture locked in. More volume. More strength. Minerals delivered directly to the follicle every wash. First thing women notice is the drain. Within the first few washes. Then the volume. Then the texture — women keep saying "it feels like my hair again." There's a wash assessment in the link below. 30 seconds. It walks you through the research behind all 9 ingredients and shows you which ones are doing the heavy lifting for your situation. This has been a year in the making. Sulfate-free was never the answer. It was the starting point. This is what comes after. https://kilgourmd.com/pages/sc-m-quiz

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ZO Skin Health: Why Dermatologists Love Complexion Renewal Pads84 days running
ZO Skin Health

4 variations

Why Dermatologists Love Complexion Renewal Pads

Complexion Renewal Pads ❤️ gentle exfoliation, powerful results. Daily use helps clarify pores, smooth texture, and support balanced skin. Over time, you’ll notice: ✨ A smoother, more even complexion ✨ Less visible congestion ✨ A fresh, renewed glow ✨ Radiance is visibly restored

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What skincare ads run on

Share of the 663 active ads, from a model's read of each creative. Each row is a search.

Angle

Format

Who appears

Persuasion

The hooks that keep running

The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.

HookAdvertiserDaysAngle
“My skin is glowing!”Frøya Organics609product
“Age Backwards: Visibly Reverse 10 Years of Aging Signs”SkinCeuticals22product
“10/10 recommend this tinted sunscreen!”Alastin Skincare53social proof
“My mom just turned 60 and I think she's aging BACKWARDS???”IL MAKIAGE NY23social proof
“Unboxing a mini body mist discovery set”SALT & STONE148product
“Do NOT buy this on Amazon”Carpe112offer
“Do not buy this crap on Amazon. You're gonna pay too much for it.”Carpe151comparison
“Clear out old, damaged collagen”Alastin Skincare76problem, then solution
“Acne-prone skin needs hydration too.”ZO Skin Health48problem, then solution
“retinOL or retinAL?”celimax.global80education

Who is advertising

The advertisers with the most active skincare ads in the index, and their longest-running ad.

Creators already in skincare ads

Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.

Find more skincare creators

Questions

What makes a good skincare ad on Facebook or Instagram?
The ones in this set share a few things: a problem, then solution angle (46% of ads), the UGC format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 276 of these have.
How long do skincare ads run on Meta?
Of the 663 active skincare ads in Dovey's index on October 7, 2026, the median has run 76 days and 276 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
What share of skincare ads are video?
59% of the active skincare ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
Which angle do skincare ads use most?
problem, then solution, in 46% of ads, followed by product at 22%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
Who runs the most skincare ads on Facebook and Instagram?
In this set, CLEARSTEM Skincare (35 ads), CeraVe Skincare (29 ads), Alastin Skincare (27 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
How are the top ads chosen?
By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
Where does this data come from?
Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Make your own from the ones that run

Search in plain words; sign up to see the results, with a 3-day free trial. Save, remix and ask questions about any of these on a plan.