What makes a good supplement ad on Facebook or Instagram?

The ones in this set share a few things: a problem, then solution angle (43% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 381 of these have.

How long do supplement ads run on Meta?

Of the 1000 active supplement ads in Dovey's index on October 7, 2026, the median has run 76 days and 381 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.

What share of supplement ads are video?

38% of the active supplement ads in the index are video, as of October 7, 2026. The rest are still images and carousels.

Which angle do supplement ads use most?

problem, then solution, in 43% of ads, followed by product at 17%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.

Who runs the most supplement ads on Facebook and Instagram?

In this set, Grüns (50 ads), Nature Made (34 ads), AG1 by Athletic Greens (33 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.

How are the top ads chosen?

By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.

Where does this data come from?

Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Supplement ads

The best supplement ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 supplement ads running on Facebook and Instagram from 210 advertisers. The median ad has run 76 days and 381 have run 90 days or more. 38% are video. 34 started in the last 30 days. The most common angle is problem, then solution (43% of ads), the most common format photo (27%). Grüns runs the most ads in the set, 50.

Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.

Active ads: 1000
Advertisers: 210
Median days running: 76
Run 90+ days: 381
Video: 38%
Started last 30 days: 34

The best supplement ads on Facebook and Instagram right now

Open in search

Top performers first. Play the videos in place; Remix makes one your own.

NationalNutrition.ca: Vitamin D - Buy 1 Get 1

1269 days running

NationalNutrition.ca

Vitamin D - Buy 1 Get 1

Remix

AG1 by Athletic Greens: Welcome to the Next Gen of Wellness

68 days running

AG1 by Athletic Greens

4 variations

Welcome to the Next Gen of Wellness

💪 90 Days of AG1. Lock In. Level Up.🏃‍♀️ AG1 is a daily, drinkable multivitamin with probiotics and nutrients that support energy, immunity, and gut health. Strong habits create stronger results. Start today and feel the results of AG1: ✅85% of participants felt more energy† ✅70% noticed less gas and bloating† ✅84% felt less tired in the afternoon† †In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-59 assessing self-perceived efficacy of AG1 Next Gen over 3 months **Offer Valid For New Subscribers Only

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42 days running

Nutrafol Men

6 variations

Subscribe and save up to 20%.

Hair growth takes commitment. Save when you subscribe and never miss your routine.

Remix

100 days running

Keto Chow

8 variations

Try Keto Chow

A nutritionally complete meal that tastes like dessert. (For real.) Try a Starter Kit and get $30 back to use on your next purchase.

Remix

AG1 by Athletic Greens: Clinically-Backed Nutrition Support

217 days running

AG1 by Athletic Greens

Clinically-Backed Nutrition Support

Ready to upgrade your health routine? Most supplements aren’t backed by science. AG1 Next Gen is. This formula is clinically shown to support gut health and fill common nutrient gaps in one powerful scoop. 💚 Clinically shown to fill nutrient gaps 🦠 With upgraded probiotics ⚡ Designed for absorption 🥄 One scoop a day Act now and get: ✔️ 3 FREE Travel Packs ✔️ FREE Bottle Vitamin D3+K2 Drops ✔️ FREE Canister + Shaker † Based on clinical studies in healthy adults ages 18–59, evaluating nutrient biomarkers, microbiome shifts, and bioavailability. Study designs and durations varied. For more information, visit our website. * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Remix

Grüns Kids: The Lemon Aid Stand is open. 🍋

69 days running

Grüns Kids

2 variations

The Lemon Aid Stand is open. 🍋

Our most popular flavor is now made for kids. 🍋🩷 Raspberry Lemonade — the fan favorite — is finally here in Grüns Kids form, making daily nutrition taste more like a refreshing summer treat than a supplement. ✔️ 21 vitamins & minerals ✔️ 4g prebiotic fiber ✔️ 60+ thoughtful ingredients ✔️ Allergen-friendly For a limited time, save up to 61% off and get free gifts with your order. Limited edition. Which means: don't wait. 👇 Shop Grüns Kids

Remix

206 days running

Everyday Dose

4 variations

Pour Yourself Coffee That Does More ☕

DOSE is powered with functional mushrooms and nootropics. Our smooth and delicious blend features 100% organic and Non-GMO lion’s mane and chaga mushroom extracts, grass-fed collagen protein, and L-theanine. Zero junk, no misleading “natural” flavors, No fake myceliated grain mushroom. Just 100% clean ingredients that are 3rd Party tested and designed to provide daily mental clarity, long-lasting energy, and gut support in every cup. Just add water and feel the difference. Try now ⬇️ https://www.everydaydose.com/products/30-servings-of-mushroom-coffee-standard

76 days running

Javvy

29 variations

NEW! Blackberry Lemonade Refreshers 💙🍋

Our newest Refreshers flavor just landed 🍋💙 Introducing Blackberry Lemonade Protein Refreshers: ripe blackberry flavor, crisp lemonade, and a refreshing finish with 10g clear protein, 3g fiber, electrolytes, and 0g sugar.

AG1 by Athletic Greens: bgp-pro-performance

38 days running

AG1 by Athletic Greens

5 variations

bgp-pro-performance

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NutraChamps: Up to 20% OFF Top Sellers (Ginseng, Greens & More!)

48 days running

NutraChamps

Up to 20% OFF Top Sellers (Ginseng, Greens & More!)

Fuel your body. Clear your mind. Save your wallet. 🔋✨ For a limited time, get up to 20% off three of our absolute best-selling formulas: 🌿 Super Greens – Total body nourishment & digestion support. ⚡ Korean Panax Ginseng – All-day natural energy & focus. 🔥 Horny Goat Weed – Maximum stamina & performance boost. Clean ingredients. Maximum absorption. Unbeatable value. Click below to claim your 20% savings today! 👇

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46 days running

Tradesman Nutrition

8 variations

Supplements for Blue-Collar Workers

Skinny Fat Blue-Collar Worker? This is for you ✅ Shred is a Fat Burner built specifically for Blue-Collar Workers🔨 It speeds up your metabolism and reduces appetite so you can burn fat whilst you work🔥 ⚡Clean energy boost 💪Drop fat without dieting 🥤Tastes great No meal prep. No calorie counting. Just results that work with your life. What our customers say 👇 ★★★★★ - "Shred not only tastes great but it works! I take it in the morning and don't need to eat until after quittin’ time.” - Cam S, Carpenter, 41 ★★★★★ - "Youth Restored. Feel like I went back to my 20's. It took about a week to notice a difference and after 3 weeks I could feel the energy." Dave G, Plumber, 48 ★★★★★ - "Old clothes fitting. Haven't worn my old work shirt in years, fits again now" Dan A, Electrician, 52 Supplements made specifically for Blue-Collar Workers, get yours now https://tradesmannutrition.com/products/shred

143 days running

Javvy

8 variations

Start glowing with your coffee ✨

Most creamers just add calories. Ours adds 11g of collagen protein per scoop. It’s the ultimate summer body hack that fits right into your existing morning habit ☀️💪

Grüns Kids: Here's 61% Off to Prove It's Worth It

69 days running

Grüns Kids

2 variations

Here's 61% Off to Prove It's Worth It

Up to 61% off + free gifts on Grüns Kids right now — and parents are stocking up fast. 21 vitamins & minerals, prebiotics, and 60+ thoughtful ingredients in one gummy they'll actually want to eat. Simple, delicious, and on sale. 🎁 Online exclusive — don't sleep on it.

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SWOLY Supplements: SWOLY: The Tastiest Creatine Boost

1019 days running

SWOLY Supplements

SWOLY: The Tastiest Creatine Boost

Fuel your workouts and enjoy your daily dose of creatine with our convenient and delicious gummies. Packed with goodness, they make supplementing feel like a treat. It's time to make your fitness journey more enjoyable! Shop Now → getswoly.com

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139 days running

1st Phorm

3 variations

Represent the Best in Health and Wellness

We're seeking individuals who want to make a positive impact in the fitness world. Become a Brand Ambassador and enjoy exclusive benefits, insider access, and opportunities to grow your influence & establish yourself as a leader in fitness. Don't let this opportunity slip away – Get Started Now!

1st Phorm: Rapid Recovery. Unreal Taste.

80 days running

1st Phorm

3 variations

Rapid Recovery. Unreal Taste.

You don't accept average from your team, and you shouldn't accept it from your supplements. Phormula-1 is the whey protein isolate for driven individuals who need rapid recovery without the bloat. Backed by over 25,000 five-star reviews and unmatched flavor. Fuel your performance with the best.

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114 days running

Grüns

Fuel Your Health

Grüns Superfood Gummies pack 20+ nutrients to support energy and gut health—because adulting needs a tasty sidekick!

521 days running

MuscleMax Nutrition

3 variations

The Ultimate Duo 🏔️🌊

Stop Taking 10 Different Supplements Everyday - Just Take These 2! 🔥 Maximise Energy, Improve Mental Clarity, Boost Focus Click Shop Now To Get Your Bundle Today ⬇️

69 days running

Soberish

9 variations

Motivation in a bottle to get your to-do list done.

Our Energy Drops are basically magic 😌✨

136 days running

Gary Brecka

8 variations

Try Liposomal Glutathione

They call glutathione the master antioxidant for a reason. It supports immune health, detox pathways, oxidative stress defense, and cellular function. Cymbiotika pairs glutathione with liposomal delivery so your daily routine is easy to take and built for absorption.

Jacob Nash: I've been flying the most advanced jet on Earth. I couldn't sleep. Then this happened

131 days running

Jacob Nash

6 variations

I've been flying the most advanced jet on Earth. I couldn't sleep. Then this happened

I've been flying F-22s for the U.S. Air Force for 18 years. Last month a 26-year-old wingman brought something into our squadron that I can't stop thinking about. I'm not exaggerating. I almost made fun of him the first time I saw it. Now I won't deploy without it. Let me back up. I fly the Raptor. Air superiority. Own the sky. Bring everyone home. 16-hour duty days. Five-hour sorties pulling 7 Gs. Two weeks at a TDY. Three weeks at Red Flag. A month deployed. Then back to Langley. Then back out again. You sign up for the job. What you don't sign up for is what it does to your body after two decades. I'm 42. My back is shot. My neck is a wreck from years of pulling Gs. I can't remember the last time I slept through a full night. Once you start waking up at 3 AM, your nervous system never really shuts off again. My wife told me last year that I sometimes yell in my sleep. I had no idea I was doing it. I've tried everything. Melatonin. A weighted blanket. Trazodone. A grounding sheet a colleague swore by. Worked for a few nights. Then back to nothing. Then about four months ago, the squadron got a new wingman. Kid named Daniel. Quiet. Sharp. 26 years old. His grandfather flew F-15s in the Gulf War. He came in with that respectful kind of energy. I liked him right away. But here's the thing. Daniel outperforms everyone in the squadron. We had a stretch in February. Six sorties in eight days. A 5-hour mission with two air refuelings and a heavy G-Ex profile right in the middle. The next morning, every pilot in the briefing room looked like death. Coffee cups trembling in their hands. Eyes sunken in. Daniel walked in at 6 AM. Fresh flight suit. Clear eyes. Asked if anyone wanted to hit the gym before debrief. I figured it was youth. 26 versus 42. Of course he recovers faster. But I kept noticing it sortie after sortie. The brutal trips didn't stick to him the way they stick to the rest of us. He'd sleep six hours in a hotel and wake up like he'd been on leave. I'd close my eyes for three hours and wake up feeling like I'd been hit by a bus. Then one night I walked past his hotel room at Elmendorf. The door was open. Daniel was sitting on the edge of the bed. He had a small printed pouch in his hand. Inside was a water bottle and two raspberry-colored gummies in a small bowl. "What the hell is that?" He looked almost embarrassed. "Magnesium gummies." "A what?" He explained it. Said it was the only thing that let him sleep across time zones. Said he hadn't woken up at 3 AM since he started using it eight months earlier. I stared at him. "You're telling me a gummy is the reason you're handling this job better than guys with 18 years on you?" He shrugged. "All I know is I sleep through every TDY. Every time zone. And I wake up actually recharged. Every sortie." I laughed at him. I'm being honest. I told the flight lead at the next debrief and we gave the kid crap for a week. But it nagged at me. Because I couldn't stop noticing how Daniel handled stuff that used to wreck me at his age. The 3 AM alerts. The 16-hour duty days. The G-Ex that left the rest of us with our heads pounding for two days. He'd shake them off and move on. A man half my age was doing my job better than me. And it wasn't because he was tougher. Something was helping him recover that wasn't helping me. One night, three weeks later, I'm lying on a bed in the BOQ at Tyndall after a brutal sortie. My back is locked up. My chest feels tight. I know I'm not going to sleep. And all I keep thinking about is Daniel three doors down sleeping like a baby on his weird gummies. I grabbed my phone and looked it up. I read for an hour. Here's the part that made sense to me in plain English. Most of us are running on empty without knowing it. Not tired like you need a nap. Tired like your body forgot how to actually switch off. You lie down and your brain is still running the mission. Still replaying the sortie. Still calculating tomorrow's br

Remix

69 days running

AG1 by Athletic Greens

2 variations

🎖️ 25% OFF AG1 for Military Members

🚨 Military and First Responders get 25% off AG1 🚨 To honor those who serve our communities, AG1 is offering 25% off to first responders and military members through ID.me, the trusted and secure verification platform used by millions across the country. AG1 Next Gen is my go-to Daily Health Drink for foundational nutrition. It’s clinically shown to support gut health and help close common nutrient gaps, which is huge for daily performance, steady energy, and overall wellness. Active duty service members, veterans, paramedics, and law enforcement — AG1 helps support the foundation that keeps you performing at your best. How to claim it: ✅ Verify your status through ID.me ✅ Unlock 25% off every AG1 subscription** ✅ Lock in the simplest daily habit for foundational health *Discount applies only to subscription purchases of AG1 Pouch, AG1 30-Count Travel Packs, and AG Omega-3. Limit three units per product per order. Cannot be combined with other offers or applied to previous purchases. Available exclusively for verified first responders and military members. Verification required through ID.me.

42 days running

Mary-Reagan's Top Picks

20 variations

🍓 High-Protein Summer Drink 🍍

The protein drink that doesn't taste like a protein drink has entered 🍓☀️ We're never going back — 10g protein, 3g fiber, and electrolytes in every scoop, tasting like your favorite summer refresher 💦 This season's obsession, get it before it's gone 😍

48 days running

Javvy

16 variations

🍓 Javvy Protein Refreshers

🍓 Javvy's Protein Refreshers Are Here!! Protein that actually refreshes — light, fruity, ready in seconds. No blender. No crash. Just a crisp, clear protein drink that tastes like a fruity refresher. ✨ Javvy's Protein Refresher: ❗️0g of Sugar, No Crash 💪 10g Clear Protein + Collagen + Prebiotics: Fuel up without the heaviness. ⚡️ 45mg Natural Caffeine: Smooth, sustained energy — no jitters. 🍓 Bold Fruity Flavors: Mango Pineapple, Strawberry Acai and Peach Passionfruit 🧘 Prebiotics + Electrolytes + 3g Fiber: More than just protein — it's your daily refresh. 🎁 Special Perks: Save up to 58% OFF + up to 4 FREE gifts!

See all 1000

What supplement ads run on

Share of the 1000 active ads, from a model's read of each creative. Each row is a search.

Angle

problem, then solution43% · 428
product17% · 173
offer17% · 171
education4% · 43
story4% · 38

Format

photo27% · 266
video frame24% · 236
product shot16% · 160
UGC13% · 127
lifestyle5% · 49

Who appears

customer23% · 227
creator11% · 111
founder3% · 30
actor2% · 21

Persuasion

aspiration57% · 572
convenience46% · 464
social proof18% · 176
authority17% · 173
scarcity12% · 121

The hooks that keep running

The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.

Hook	Advertiser	Days	Angle
“Vitamin D Buy 1 Get 1”	NationalNutrition.ca	1269	offer
“Women over 30 drink this for energy support”	AG1 by Athletic Greens	68	problem, then solution
“Save. Every. Single. Month.”	Nutrafol Men	42	offer
“Try Our Keto Chow Starter-Kit”	Keto Chow	100	offer
“Get Your $72 Free Welcome Kit Now”	AG1 by Athletic Greens	217	offer
“Once it's gone, it's gone.”	Grüns Kids	69	urgency
“Well, that was a bad idea. If you take Adderall or Vyvanse, you would have to eat 10 pounds of blueberries...”	Everyday Dose	206	problem, then solution
“Y'all, the rumors are true. We have new protein refresher flavors.”	Javvy	76	product
“Fuel your performance with AG1”	AG1 by Athletic Greens	38	aspiration
“Up to 20% OFF Top Sellers”	NutraChamps	48	offer

Who is advertising

The advertisers with the most active supplement ads in the index, and their longest-running ad.

Creators already in supplement ads

Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.

Find more supplement creators

Questions

What makes a good supplement ad on Facebook or Instagram?: The ones in this set share a few things: a problem, then solution angle (43% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 381 of these have.
How long do supplement ads run on Meta?: Of the 1000 active supplement ads in Dovey's index on October 7, 2026, the median has run 76 days and 381 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
What share of supplement ads are video?: 38% of the active supplement ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
Which angle do supplement ads use most?: problem, then solution, in 43% of ads, followed by product at 17%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
Who runs the most supplement ads on Facebook and Instagram?: In this set, Grüns (50 ads), Nature Made (34 ads), AG1 by Athletic Greens (33 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
How are the top ads chosen?: By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
Where does this data come from?: Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Make your own from the ones that run

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