65 days running
Soberish11 variations
Alcohol ads
The best alcohol ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 261 alcohol ads running on Facebook and Instagram from 89 advertisers. The median ad has run 69 days and 125 have run 90 days or more. 41% are video. 93 started in the last 30 days. The most common angle is product (25% of ads), the most common format photo (25%). Magic Cactus runs the most ads in the set, 28.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 261
- Advertisers
- 89
- Median days running
- 69
- Run 90+ days
- 125
- Video
- 41%
- Started last 30 days
- 93
The best alcohol ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
Soberish584 days running
Magic Cactus4 variations
156 days running
150 days running
155 days running
156 days running
74 days running
412 days running
Magic Cactus4 variations
66 days running
Soberish4 variations
155 days running
155 days running
15 days running
387 days running
Magic Cactus3 variations
356 days running
Magic Cactus3 variations
166 days running157 days running
Moment6 variations
364 days running
15 days running
15 days running
477 days running
What alcohol ads run on
Share of the 261 active ads, from a model's read of each creative. Each row is a search.
Angle
- product25% · 64
- problem, then solution25% · 64
- offer11% · 29
- aspiration11% · 28
- brand5% · 13
Format
- photo25% · 66
- video frame23% · 60
- product shot16% · 41
- UGC12% · 30
- lifestyle10% · 25
Persuasion
- aspiration66% · 172
- convenience40% · 105
- curiosity20% · 53
- social proof15% · 38
- fomo9% · 23
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “wait... let me wipe the camera” | Soberish | 65 | product |
| “We created Magic Cactus because we couldn't find the perfect drinking alternative.” | Magic Cactus | 584 | problem, then solution |
| “Keep it light with FLIGHT by Yuengling” | Yuengling Beer | 156 | product |
| “Crafted in the heart of Guanajuato” | Tequila Corralejo | 150 | brand |
| “It's all about the finish.” | Lobos 1707 | 155 | product |
| “Blueberry Donut Slushy beer” | Tavour | 156 | product |
| “Award-winning non-alcoholic mezcal negroni” | Phony Negroni x St. Agrestis | 74 | product |
| “Three reasons why Magic Cactus is nothing like any other drinking alternative.” | Magic Cactus | 412 | product |
| “actual footage of me, a recovering wine snob, choosing my giggle grass drops over a glass of wine to unwind on a Friday night.” | Soberish | 66 | problem, then solution |
| “It's all about the finish.” | Lobos 1707 | 155 | product |
Who is advertising
The advertisers with the most active alcohol ads in the index, and their longest-running ad.
- Magic Cactus28 ads · longest 584 days
- Truly Hard Seltzer28 ads · longest 15 days
- Athletic Brewing Company27 ads · longest 477 days
- Phony Negroni x St. Agrestis14 ads · longest 102 days
- Magic Cactus Club9 ads · longest 519 days
- Tequila Corralejo8 ads · longest 150 days
- Lobos 17078 ads · longest 155 days
- Happy Dad Hard Seltzer, Lemonade & Tea8 ads · longest 45 days
- Spruce Natural Labs7 ads · longest 15 days
- Buckhorn Whiskey5 ads · longest 38 days
- Drumshanbo Gunpowder Irish Gin5 ads · longest 99 days
- Comcast4 ads · longest 17 days
Creators already in alcohol ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @drinkgoodpeels5 ads · Good Peels
- @c4energy4 ads · Test Page
- @luckyonelemonade2 ads · Sprinkles the Weenie
- @fairlife2 ads · fairlife
- @0529.jihoon.ig2 ads · 더벤티
- @madisonappel2 ads · The Cut
- @bigjohngolfs2 ads · Happy Dad Hard Seltzer, Lemonade & Tea
- @drinkmagiccactus1 ad · Magic Cactus
- @rochelletparks1 ad · Rochelle T. Parks
- @jenniecod221 ad · Tejava Premium Tea
- @pureleaf1 ad · The Cut
- @trysoberish1 ad · Soberish
Questions
- What makes a good alcohol ad on Facebook or Instagram?
- The ones in this set share a few things: a product angle (25% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 125 of these have.
- How long do alcohol ads run on Meta?
- Of the 261 active alcohol ads in Dovey's index on October 7, 2026, the median has run 69 days and 125 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of alcohol ads are video?
- 41% of the active alcohol ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do alcohol ads use most?
- product, in 25% of ads, followed by problem, then solution at 25%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most alcohol ads on Facebook and Instagram?
- In this set, Magic Cactus (28 ads), Truly Hard Seltzer (28 ads), Athletic Brewing Company (27 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
Search in plain words; sign up to see the results, with a 3-day free trial. Save, remix and ask questions about any of these on a plan.