60 days running
Ticketmaster3 variations
Event and photography ads
The best event and photography ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 event and photography ads running on Facebook and Instagram from 584 advertisers. The median ad has run 46 days and 316 have run 90 days or more. 24% are video. 258 started in the last 30 days. The most common angle is offer (38% of ads), the most common format photo (48%). Ticketmaster runs the most ads in the set, 30.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 584
- Median days running
- 46
- Run 90+ days
- 316
- Video
- 24%
- Started last 30 days
- 258
The best event and photography ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
Ticketmaster
95 days running
65 days running
LondonTheatre.co.uk9 variations
95 days running
60 days running
Ticketmaster3 variations
44 days running
137 days running
Fear of 13 Broadway6 variations
101 days running
LondonTheatre.co.uk7 variations
489 days running
204 days running
Breakout Games11 variations
145 days running137 days running
Fear of 13 Broadway2 variations
95 days running
10 days running
95 days running
53 days running
737 days running
280 days running
95 days running
580 days running
What event and photography ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- offer38% · 380
- problem, then solution17% · 168
- aspiration11% · 112
- product9% · 87
- launch5% · 54
Format
- photo48% · 476
- video frame16% · 157
- carousel8% · 80
- lifestyle4% · 42
- illustration4% · 38
Persuasion
- aspiration69% · 691
- curiosity33% · 326
- convenience31% · 309
- social proof21% · 205
- fomo19% · 190
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “DRAW UP THE PERFECT GAME PLAN FOR THE 2026 NFL SEASON” | Ticketmaster | 60 | product |
| “Ignite your imagination” | Meow Wolf Denver | 95 | aspiration |
| “Wait, how did you already have West End tickets sorted before your trip??” | LondonTheatre.co.uk | 65 | curiosity |
| “This Isn't Your Average Party” | Fort Worth Zoo | 95 | curiosity |
| “DRAW UP THE PERFECT GAME PLAN FOR THE 2026 NFL SEASON” | Ticketmaster | 60 | product |
| “The most epic Halloween Bar Crawl is Coming!” | Crawl With Us | 44 | offer |
| “ADRIEN BRODY TWO-TIME ACADEMY AWARD® WINNER” | Fear of 13 Broadway | 137 | brand |
| “Me when I realize I don't have to wait for plans, I can just book a ticket on LondonTheatreGuide.co.uk whenever I want” | LondonTheatre.co.uk | 101 | problem, then solution |
| “Photo booth hire from $250/day” | Bark.com | 489 | offer |
| “Solve the mystery of who is plotting the murder.” | Breakout Games | 204 | problem, then solution |
Who is advertising
The advertisers with the most active event and photography ads in the index, and their longest-running ad.
- Ticketmaster30 ads · longest 183 days
- LondonTheatre.co.uk30 ads · longest 737 days
- Crawl With Us29 ads · longest 46 days
- Meow Wolf Denver19 ads · longest 95 days
- Gametime19 ads · longest 88 days
- Fort Worth Zoo17 ads · longest 95 days
- Legends of Fear13 ads · longest 10 days
- Breakout Games12 ads · longest 204 days
- Bark.com11 ads · longest 489 days
- Affiliate Grand Slam9 ads · longest 35 days
- Eventplot8 ads · longest 120 days
- Great Room Escape Nashville8 ads · longest 128 days
Creators already in event and photography ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
Questions
- What makes a good event and photography ad on Facebook or Instagram?
- The ones in this set share a few things: an offer angle (38% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 316 of these have.
- How long do event and photography ads run on Meta?
- Of the 1000 active event and photography ads in Dovey's index on October 7, 2026, the median has run 46 days and 316 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of event and photography ads are video?
- 24% of the active event and photography ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do event and photography ads use most?
- offer, in 38% of ads, followed by problem, then solution at 17%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most event and photography ads on Facebook and Instagram?
- In this set, Ticketmaster (30 ads), LondonTheatre.co.uk (30 ads), Crawl With Us (29 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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