Dovey

Real estate ads

The best real estate ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 real estate ads running on Facebook and Instagram from 340 advertisers. The median ad has run 100 days and 554 have run 90 days or more. 30% are video. 51 started in the last 30 days. The most common angle is problem, then solution (36% of ads), the most common format photo (42%). Apartments.com runs the most ads in the set, 41.

Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.

Active ads
1000
Advertisers
340
Median days running
100
Run 90+ days
554
Video
30%
Started last 30 days
51

The best real estate ads on Facebook and Instagram right now

Open in search

Top performers first. Play the videos in place; Remix makes one your own.

Ashton Woods Homes: The Heart of Design466 days running
Ashton Woods Homes

12 variations

The Heart of Design

Design isn't just a component of what we do—it defines us. Ashton Woods integrates thoughtful layouts and meticulous details into every home, making us leaders in innovative design.

FacebookInstagramThreads
Remix
Ashton Woods Homes: Explore Ashton Woods Homes466 days running
Ashton Woods Homes

11 variations

Explore Ashton Woods Homes

At Ashton Woods, design is not an afterthought—it’s at the heart of everything we do. Each home is crafted with care and precision, reflecting our commitment to quality and our passion for creating spaces that inspire

FacebookInstagramThreads
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Ashton Woods Homes: Homes Designed with Balance, Harmony and Rhythm466 days running
Ashton Woods Homes

12 variations

Homes Designed with Balance, Harmony and Rhythm

When you walk through an Ashton Woods home, you feel the difference. Every aspect is thoughtfully designed, blending style and practicality to create spaces that inspire.

FacebookInstagramThreads
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93 days running
The Airbnb Data Guy

6 variations

More Cash Flow. Less Taxes. This Strategy Can Do Both.

You have $200K+ to invest. You know Airbnbs can generate serious cash flow. But you don't have 20 hours a week to research markets, analyze deals, and figure out the tax loophole everyone's talking about. That's exactly why STR Search exists. We use institutional-grade data to find the highest-performing markets. We take you from deal to doors open in about 30 days (on average). And you'll spend roughly 2 hours a week overseeing a property that could pay you thousands every month. Our clients are generating $4K-$8K/month in cash flow (and offsetting $50K-$150K in taxes) without sacrificing their weekends or their careers. 330+ properties delivered. 100% positive track record. 👉 Click below to book your free strategy call. We'll show you exactly how it works and how you can start cash flowing in Q1 2026.

FacebookInstagramMessengerThreads
138 days running
Lennar

6 variations

Move-In Ready Homes Available.

Break free from renting. Explore affordable new homes perfect for first-time buyers. ✅🏠

FacebookInstagramMessengerThreads
46 days running
Apartments.com

8 variations

Apartments.com Ai is here.

Find the perfect pet-friendly place with Apartments.com Ai. Just say what you’re looking for, and we’ll find it.

InstagramThreads
46 days running
Apartments.com

8 variations

All you have to do is ask.

Meet Apartments.com Ai. Just say what you’re looking for in your next place and we’ll find it.

InstagramThreads
46 days running
Apartments.com

8 variations

Apartments.com Ai is here.

Find the perfect pet-friendly place with Apartments.com Ai. Just say what you’re looking for, and we’ll find it.

InstagramThreads
356 days running
Ashton Woods Homes

12 variations

See How We Exceptionally Design Homes

At Ashton Woods, home begins with you. See how we design homes where you’re the hero—and each space is meaningful. Dive into our design philosophy and learn why people who love design love our homes.

FacebookInstagramThreads
100 days running
AutoReel

12 variations

AI property videos — 100× faster

The old way: Wait a week for listing video. Pay $300+ The new way: Upload photos to AutoReel. Get your video in 10 minutes.

FacebookInstagramMessengerThreads
359 days running
Ashton Woods Homes

12 variations

See How We Exceptionally Design Homes

At Ashton Woods, home begins with you. See how we design homes where you’re the hero—and each space is meaningful. Dive into our design philosophy and learn why people who love design love our homes.

FacebookInstagramThreads
46 days running
Apartments.com

8 variations

Find your place today.

Find your pet-friendly place today.

InstagramThreads
AB developers: instagram.com133 days running
AB developers

4 variations

instagram.com

Your private pool. The open sea. One address. Bayview Boulevard waterfront residences Starting from 1.8M AED

FacebookInstagram
Remix
46 days running
Apartments.com

6 variations

Find your perfect place.

With Apartments.com Ai, find exactly what you and your pet need. All you have to do is ask.

InstagramThreads
308 days running
Ashton Woods Homes

12 variations

See How We Exceptionally Design Homes

At Ashton Woods, home begins with you. See how we design homes where you’re the hero—and each space is meaningful. Dive into our design philosophy and learn why people who love design love our homes.

FacebookInstagramThreads
124 days running
AutoReel

6 variations

Turn Boring Property Photos Into Scroll-Stopping Reels

Listen. If you’re a real estate agent still posting static listing photos in 2026… You’re invisible. Buyers are scrolling past you. Sellers are choosing agents with better marketing. And your listings? Sitting there. Cold. Meanwhile… Other agents are pumping out clean, cinematic Reels that look like they hired a full video team. And here’s the crazy part. They didn’t. They used AutoReel. Let me explain. Right now, most agents are stuck in one of three traps: • Spending $500–$1,500 per listing on videographers • Waiting 5–7 days for edits • Or trying to figure out CapCut at 11:47pm before a launch Sound familiar? You take 20 listing photos. You know the property looks good in person. But on Instagram? It looks flat. Dead. Forgettable. No motion. No music. No energy. And in a feed full of fast, dynamic video… Static photos get buried. Now here’s the shift. AutoReel turns your static listing photos into high-converting vertical video ads in seconds. Not hours. Not days. Seconds. Upload photos. Pick a style. Download a ready-to-post Reel. That’s it. And these aren’t cheesy slideshow videos. They’re clean. Modern. Cinematic. Designed for attention. The kind of videos that make people stop scrolling mid-swipe. The kind that make sellers say: “Wait… YOU did this?” Imagine this for a second. You list a property in the morning. By lunch, you already have: • A Reel for Instagram • A vertical ad for Meta • A short for TikTok • A teaser for Stories All created from the same photos. No back-and-forth with editors. No revisions. No invoices. No delays. Just speed. And speed wins in real estate. Because while other agents are “waiting on the edit”… You’re already collecting DMs. Already running ads. Already building authority in your market. And here’s what’s powerful. Video doesn’t just get more reach. It changes perception. Sellers start seeing you as the “marketing agent.” Buyers assume your listings are premium. Other agents start watching what you’re doing. That’s status. That’s leverage. That’s brand. And you built it from photos you already had. AutoReel isn’t another marketing tool. It’s your unfair advantage. Because attention is the new currency. And video dominates attention. So the real question is… Are you going to keep posting static images… Or are you going to start showing up like the top agent in your market? Click below. Upload your next listing. And generate your first Reel in under 60 seconds. No editor. No learning curve. No excuses. Just instant video. 👉 Try AutoReel now and turn your next listing into a scroll-stopping machine.

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TwentySixth&2nd Wynwood Residences: Starting from the Mid-$500Ks86 days running
TwentySixth&2nd Wynwood Residences

5 variations

Starting from the Mid-$500Ks

Discover Miami’s First Luxury Condos with Dedicated Offices.

FacebookInstagram
Remix
Dalton Wade, Inc.: Finally, Both Support & 100% 🙌395 days running
Dalton Wade, Inc.

2 variations

Finally, Both Support & 100% 🙌

Remember when you first got licensed? You probably thought success meant choosing between money and support. High commission splits came with real help. 100% commission meant you were on your own. I used to believe that, too. Then I discovered what 2,831+ agents already know: You don't have to choose anymore. Here's what Lincoln Loucks shared: "I came over to Dalton Wade Real Estate Group five months ago from a Big Box Brokerage, and I'm very happy with the support I've received. Phillip Wade is the real deal." And Lisa Lott adds: "I love the commission structure, compliance support, mortgage connection, and I can ask any question and get the help I need. You're less fearful of helping a client do something you've never done, knowing you have resources to help you." What makes Dalton Wade different? ✅ Real managing brokers who answer, not corporate help desks. Experienced professionals who've closed thousands of deals and understand when your buyer's lender changes requirements last minute. ✅ Support line that works Try calling your current broker at 4 PM Friday with an urgent contract question. Ours actually picks up. ✅ Tools that integrate seamlessly DotLoop, BoldTrail CRM, and DW Social, which turn your listings into videos that your sphere engages with. ✅ Complete protection is included E&O insurance and an extensive training library, because your success is our success. Look, the market's challenging enough. Inventory's tight, clients are demanding, and you're working harder for every deal. But what if the solution isn't working more hours? What if it's finally having the right support system while keeping every dollar you earn? Stop settling for "either/or" when you can have both. Ready to keep what you earn? Click to learn how Dalton Wade agents are building stronger businesses with real support.👇

FacebookInstagram
Remix
53 days running
Zeely

4 variations

🔥 I create top-selling ads with AI 📈

I was skeptical, but then I let AI take over my ads on FB & IG... 💡 Before: Wasting money, now reaching new customers & boosting sales like crazy! 🚀

FacebookInstagramMessengerThreads
185 days running
Berkshire Hathaway HomeServices

3 variations

Always by your side.

Our network agents were born to negotiate. So you'll feel confident you're getting the right deal on your home.

FacebookInstagram

What real estate ads run on

Share of the 1000 active ads, from a model's read of each creative. Each row is a search.

Angle

Format

Who appears

Persuasion

The hooks that keep running

The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.

HookAdvertiserDaysAngle
“Design isn't just a component of what we do”Ashton Woods Homes466brand
“People who love design, love our homes.”Ashton Woods Homes466brand
“30+ Years of Building Design-Forward Homes”Ashton Woods Homes466brand
“We'll find you a short-term rental and help you set it up and then you collect all the cash flow.”The Airbnb Data Guy93problem, then solution
“If you can afford to rent, then you can probably afford to own.”Lennar138problem, then solution
“Meet the wondrous new Apartments.com Ai.”Apartments.com46product
“Finding a place has never been easier with Apartments.com AI Search.”Apartments.com46product
“Apartments.com Ai is here.”Apartments.com46product
“See how we exceptionally design homes.”Ashton Woods Homes356product
“Your photos... Brought to life with AI”AutoReel100problem, then solution

Who is advertising

The advertisers with the most active real estate ads in the index, and their longest-running ad.

Creators already in real estate ads

Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.

Find more real estate creators

Questions

What makes a good real estate ad on Facebook or Instagram?
The ones in this set share a few things: a problem, then solution angle (36% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 554 of these have.
How long do real estate ads run on Meta?
Of the 1000 active real estate ads in Dovey's index on October 7, 2026, the median has run 100 days and 554 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
What share of real estate ads are video?
30% of the active real estate ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
Which angle do real estate ads use most?
problem, then solution, in 36% of ads, followed by aspiration at 17%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
Who runs the most real estate ads on Facebook and Instagram?
In this set, Apartments.com (41 ads), Lennar (39 ads), Realtor.com (38 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
How are the top ads chosen?
By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
Where does this data come from?
Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.

Make your own from the ones that run

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