466 days runningReal estate ads
The best real estate ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 real estate ads running on Facebook and Instagram from 340 advertisers. The median ad has run 100 days and 554 have run 90 days or more. 30% are video. 51 started in the last 30 days. The most common angle is problem, then solution (36% of ads), the most common format photo (42%). Apartments.com runs the most ads in the set, 41.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 340
- Median days running
- 100
- Run 90+ days
- 554
- Video
- 30%
- Started last 30 days
- 51
The best real estate ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
466 days running
466 days running
466 days running6 variations
6 variations
8 variations
8 variations
8 variations
12 variations
12 variations
12 variations
8 variations
133 days running6 variations
12 variations
6 variations
86 days running
395 days running4 variations
3 variations
What real estate ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution36% · 356
- aspiration17% · 165
- offer15% · 151
- product14% · 144
- education6% · 60
Format
- photo42% · 416
- video frame22% · 216
- lifestyle10% · 99
- carousel6% · 62
- UGC3% · 25
Persuasion
- aspiration72% · 720
- convenience60% · 599
- authority12% · 121
- curiosity10% · 102
- social proof9% · 94
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “Design isn't just a component of what we do” | Ashton Woods Homes | 466 | brand |
| “People who love design, love our homes.” | Ashton Woods Homes | 466 | brand |
| “30+ Years of Building Design-Forward Homes” | Ashton Woods Homes | 466 | brand |
| “We'll find you a short-term rental and help you set it up and then you collect all the cash flow.” | The Airbnb Data Guy | 93 | problem, then solution |
| “If you can afford to rent, then you can probably afford to own.” | Lennar | 138 | problem, then solution |
| “Meet the wondrous new Apartments.com Ai.” | Apartments.com | 46 | product |
| “Finding a place has never been easier with Apartments.com AI Search.” | Apartments.com | 46 | product |
| “Apartments.com Ai is here.” | Apartments.com | 46 | product |
| “See how we exceptionally design homes.” | Ashton Woods Homes | 356 | product |
| “Your photos... Brought to life with AI” | AutoReel | 100 | problem, then solution |
Who is advertising
The advertisers with the most active real estate ads in the index, and their longest-running ad.
- Apartments.com41 ads · longest 151 days
- Lennar39 ads · longest 187 days
- Realtor.com38 ads · longest 109 days
- AutoReel32 ads · longest 244 days
- Irvine Company Apartments30 ads · longest 352 days
- Ashton Woods Homes29 ads · longest 466 days
- Subto29 ads · longest 883 days
- Pace Morby28 ads · longest 353 days
- Homes.com26 ads · longest 201 days
- Lennar Dallas - Fort Worth25 ads · longest 182 days
- Custom Capital25 ads · longest 331 days
- Realtor.com Pro22 ads · longest 11 days
Creators already in real estate ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @theairbnbdataguy2 ads · The Airbnb Data Guy
- @j.p.ferrarini2 ads · Jordan Parisse-Ferrarini
- @janelle.invests2 ads · REsimpli
- @noellesimpson1 ad · Apartments.com
- @carlradke1 ad · Apartments.com
- @shermanragland1 ad · shermanragland
- @tony_stephan_1 ad · Tony Stephan
- @peyson.robertson1 ad · Peyson Robertson Realtor
- @adhiraproperties1 ad · Adhira Properties
- @imaniathome1 ad · Apartment Therapy
- @the_bailey_kramer1 ad · Furnished Finder
- @alejandravasquezre1 ad · Alejandra Vasquez Miami Realtor
Questions
- What makes a good real estate ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (36% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 554 of these have.
- How long do real estate ads run on Meta?
- Of the 1000 active real estate ads in Dovey's index on October 7, 2026, the median has run 100 days and 554 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of real estate ads are video?
- 30% of the active real estate ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do real estate ads use most?
- problem, then solution, in 36% of ads, followed by aspiration at 17%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most real estate ads on Facebook and Instagram?
- In this set, Apartments.com (41 ads), Lennar (39 ads), Realtor.com (38 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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