81 days runningRestaurant ads
The best restaurant ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 restaurant ads running on Facebook and Instagram from 502 advertisers. The median ad has run 105 days and 541 have run 90 days or more. 25% are video. 46 started in the last 30 days. The most common angle is product (31% of ads), the most common format photo (48%). Nothing Bundt Cakes runs the most ads in the set, 37.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 502
- Median days running
- 105
- Run 90+ days
- 541
- Video
- 25%
- Started last 30 days
- 46
The best restaurant ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
81 days running
60 days running
71 days running
66 days running52 days running
Moe's Southwest Grill3 variations
39 days running
40 days running
Capital One Business13 variations
58 days running
44 days running
134 days running
72 days running
35 days running
Capital One Business13 variations
66 days running
46 days running
176 days running
39 days running81 days running
Moe's Southwest Grill3 variations
67 days running171 days running
Boston's Restaurant & Sports Bar12 variations
66 days running
What restaurant ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- product31% · 310
- offer25% · 246
- problem, then solution11% · 112
- brand9% · 93
- aspiration7% · 67
Format
- photo48% · 475
- video frame14% · 140
- lifestyle9% · 86
- carousel8% · 79
- product shot7% · 67
Persuasion
- aspiration62% · 619
- convenience47% · 474
- curiosity12% · 119
- social proof10% · 95
- reciprocity6% · 62
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “New! Grilled Burrito Dippers” | Moe's Southwest Grill | 81 | product |
| “Late Night at Miller's” | Miller's Ale House | 60 | product |
| “More than 35 drafts served ice cold” | Miller's Ale House | 71 | product |
| “Your hunger called. It needs a Zingers Mountain Melt.” | Miller's Ale House | 66 | product |
| “MOE Value MEAL ONLY $9.95” | Moe's Southwest Grill | 52 | offer |
| “Don't miss the joy of this warmly spiced cake!” | Nothing Bundt Cakes | 39 | product |
| “JINJU PÂTISSERIE ON MAKING IT” | Capital One Business | 40 | story |
| “Miller's Favorite Zingers” | Miller's Ale House | 58 | product |
| “Create your cravings” | sweetgreen | 44 | product |
| “Experience elegant dining at Roka Akor Steakhouse.” | Roka Akor Oak Brook | 134 | product |
Who is advertising
The advertisers with the most active restaurant ads in the index, and their longest-running ad.
- Nothing Bundt Cakes37 ads · longest 309 days
- File Gumbo Bar NYC37 ads · longest 431 days
- sweetgreen32 ads · longest 57 days
- Miller's Ale House30 ads · longest 71 days
- Roka Akor Oak Brook30 ads · longest 134 days
- Roka Akor Old Orchard30 ads · longest 237 days
- Moe's Southwest Grill28 ads · longest 91 days
- Drake's Restaurant16 ads · longest 176 days
- Pilot Flying J16 ads · longest 25 days
- Roka Akor Chicago15 ads · longest 119 days
- Restaurant Grader14 ads · longest 175 days
- Clean Eatz13 ads · longest 268 days
Creators already in restaurant ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @tinaxzw3 ads · File Gumbo Bar NYC
- @jennerous_eats2 ads · File Gumbo Bar NYC
- @eatingwithblim2 ads · File Gumbo Bar NYC
- @tropicalsmoothiecafe2 ads · Tropical Smoothie Cafe
- @chubbyshotchicken1 ad · Chubby’s Hot Chicken
- @willphunguyen1 ad · 四姐 Special Noodle_Santa Cruz
- @eatingwithjonni1 ad · Churasuko Japanese Fusion Brazilian Steakhouse
- @juanmaelcielo1 ad · Elcielo newyork
- @yi_thefoodie1 ad · Aqua New York
- @allclad1 ad · All-Clad Metalcrafters
- @springrollfever1 ad · File Gumbo Bar NYC
- @sirgoodeats1 ad · File Gumbo Bar NYC
Questions
- What makes a good restaurant ad on Facebook or Instagram?
- The ones in this set share a few things: a product angle (31% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 541 of these have.
- How long do restaurant ads run on Meta?
- Of the 1000 active restaurant ads in Dovey's index on October 7, 2026, the median has run 105 days and 541 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of restaurant ads are video?
- 25% of the active restaurant ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do restaurant ads use most?
- product, in 31% of ads, followed by offer at 25%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most restaurant ads on Facebook and Instagram?
- In this set, Nothing Bundt Cakes (37 ads), File Gumbo Bar NYC (37 ads), sweetgreen (32 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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