169 days runningHome services ads
The best home services ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 home services ads running on Facebook and Instagram from 273 advertisers. The median ad has run 81 days and 430 have run 90 days or more. 32% are video. 15 started in the last 30 days. The most common angle is problem, then solution (45% of ads), the most common format photo (35%). The Home Depot runs the most ads in the set, 54.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 273
- Median days running
- 81
- Run 90+ days
- 430
- Video
- 32%
- Started last 30 days
- 15
The best home services ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
169 days running
115 days running10 variations
169 days running
168 days running
68 days running5 variations
84 days running
87 days running
120 days running12 variations
5 variations
11 variations
44 variations
10 variations
7 variations
11 variations
6 variations
169 days running
42 days runningWhat home services ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution45% ยท 449
- product23% ยท 231
- offer14% ยท 141
- education6% ยท 57
- aspiration4% ยท 42
Format
- photo35% ยท 345
- video frame19% ยท 194
- product shot10% ยท 96
- lifestyle7% ยท 66
- carousel5% ยท 47
Persuasion
- convenience61% ยท 611
- aspiration41% ยท 413
- curiosity13% ยท 131
- social proof11% ยท 105
- authority10% ยท 103
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| โHere's what a new gutter system costs!โ | LeafFilter by Leaf Home Partner | 169 | education |
| โHere's what a salt-free water system costs!โ | Leaf Home Water Solutions by Leaf Home Partner | 115 | curiosity |
| โYour home isn't weird enough, subtle weird edition with Joon Loloiโ | Joon Loloi | 57 | education |
| โHere's what a new gutter system costsโ | LeafFilter by Leaf Home Partner | 169 | education |
| โHere's what a whole home water system costs!โ | Leaf Home Water Solutions by Leaf Home Partner | 168 | |
| โHere's what a whole home water system costs!โ | Leaf Home Water Solutions | 68 | curiosity |
| โSo, I did a deep dive into glass partitions during my home renovation.โ | Crystalia Glass | 890 | story |
| โNever run out of power with our top-rated Predator generators.โ | Harbor Freight | 84 | product |
| โBuild. Fix. Upgrade.โ | Harbor Freight | 87 | product |
| โGet a free inspection for a new gutter systemโ | LeafFilter Gutter Protection | 120 | offer |
Who is advertising
The advertisers with the most active home services ads in the index, and their longest-running ad.
- The Home Depot54 ads ยท longest 200 days
- LeafFilter by Leaf Home Partner43 ads ยท longest 603 days
Housecall Pro40 ads ยท longest 319 days
Uproot Clean37 ads ยท longest 291 days- Sofyre33 ads ยท longest 245 days
- Lowe's Home Improvement32 ads ยท longest 232 days
- Power Home Remodeling30 ads ยท longest 94 days
- Smart Lifestyle Trends29 ads ยท longest 198 days
- Leaf Home Water Solutions by Leaf Home Partner27 ads ยท longest 168 days
- KOHLER27 ads ยท longest 148 days
- Leaf Home Water Solutions25 ads ยท longest 133 days
- RYOBI TOOLS USA25 ads ยท longest 55 days
Creators already in home services ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @thumbtack2 ads ยท Thumbtack
- @pleasantlybuilt2 ads ยท Flooret
- @egopowerplus1 ad ยท ?
- @kaltmanlaw1 ad ยท K Altman Law
- @practical_perfection1 ad ยท Markable Creators
- @dirty_labs1 ad ยท Dirty Labs
- @mersissydez1 ad ยท HOMCOM
- @bryanvoltaggio1 ad ยท ?
- @americanmeadows1 ad ยท American Meadows
- @collins__interiors1 ad ยท Phillip Jeffries Ltd.
- @3m1 ad ยท 3M
- @simplykatielynnofficial1 ad ยท Simplykatielynnofficial
Questions
- What makes a good home services ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (45% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 430 of these have.
- How long do home services ads run on Meta?
- Of the 1000 active home services ads in Dovey's index on October 7, 2026, the median has run 81 days and 430 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of home services ads are video?
- 32% of the active home services ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do home services ads use most?
- problem, then solution, in 45% of ads, followed by product at 23%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most home services ads on Facebook and Instagram?
- In this set, The Home Depot (54 ads), LeafFilter by Leaf Home Partner (43 ads), Housecall Pro (40 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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