- What makes a good insurance ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (52% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 313 of these have.
- How long do insurance ads run on Meta?
- Of the 737 active insurance ads in Dovey's index on October 7, 2026, the median has run 70 days and 313 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of insurance ads are video?
- 25% of the active insurance ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do insurance ads use most?
- problem, then solution, in 52% of ads, followed by offer at 21%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most insurance ads on Facebook and Instagram?
- In this set, GEICO (48 ads), Jason Whitner (47 ads), USAA (33 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
63 days running
Ryan Cooper
