59 days running
Pedigree US4 variations
Pet ads
The best pet ads are the ones advertisers keep paying for. As of October 7, 2026, Dovey's index holds 1000 pet ads running on Facebook and Instagram from 184 advertisers. The median ad has run 82 days and 409 have run 90 days or more. 38% are video. 12 started in the last 30 days. The most common angle is problem, then solution (37% of ads), the most common format photo (29%). Chewy runs the most ads in the set, 108.
Updated October 7, 2026. Active ads only. Counts are of Dovey's index, which grows with every search.
- Active ads
- 1000
- Advertisers
- 184
- Median days running
- 82
- Run 90+ days
- 409
- Video
- 38%
- Started last 30 days
- 12
The best pet ads on Facebook and Instagram right now
Open in searchTop performers first. Play the videos in place; Remix makes one your own.
Pedigree US259 days running
Britt + Wince 5 variations
101 days running
63 days running
Sniff & Bark11 variations
101 days running87 days running
Chewy5 variations
232 days running
Sniff & Bark12 variations
66 days running
Seresto Pet Supplies14 variations
30 days running
101 days running
56 days running66 days running
Linda Hartley4 variations
86 days running
VICTOR Super Premium Pet Food2 variations
107 days running
49 days running
Pedigree US5 variations
39 days running
Sniff & Bark11 variations
38 days running
92 days running
92 days running
113 days running
What pet ads run on
Share of the 1000 active ads, from a model's read of each creative. Each row is a search.
Angle
- problem, then solution37% · 372
- product26% · 258
- offer21% · 205
- story3% · 33
- aspiration3% · 31
Format
- photo29% · 293
- video frame25% · 248
- product shot13% · 130
- UGC9% · 89
- lifestyle9% · 86
Persuasion
- aspiration53% · 525
- convenience47% · 466
- social proof16% · 161
- authority12% · 115
- curiosity11% · 107
The hooks that keep running
The opening line of the top-performing ads, as the model read it from the creative or the first seconds of the video.
| Hook | Advertiser | Days | Angle |
|---|---|---|---|
| “The dog you loved growing up. Probably ate Pedigree.” | Pedigree US | 59 | brand |
| “UnKibble, regular kibble.” | Britt + Wince | 259 | comparison |
| “Fresh finds for your tiny teammate.” | Petco | 101 | product |
| “I'm sorry Ms. Jackson, ooh, I am for real” | Sniff & Bark | 63 | product |
| “Free first vet exam for your pet” | Petco | 101 | offer |
| “Okay, after some careful calculations, my human saves money buying my meds with Chewy Pharmacy.” | Chewy | 87 | humor |
| “Unboxing beautiful dog accessories” | Sniff & Bark | 232 | product |
| “for use on dogs or cats” | Seresto Pet Supplies | 66 | product |
| “30% off your first pharmacy order” | Chewy | 30 | offer |
| “where the pets GO to stay stocked” | Petco | 101 | offer |
Who is advertising
The advertisers with the most active pet ads in the index, and their longest-running ad.
- Chewy108 ads · longest 207 days
- Petco49 ads · longest 183 days
- Blue Buffalo41 ads · longest 57 days
- Pedigree US38 ads · longest 59 days
- VICTOR Super Premium Pet Food38 ads · longest 227 days
- Houndsy35 ads · longest 184 days
- Pets Best Pet Health Insurance33 ads · longest 92 days
- Sniff & Bark32 ads · longest 239 days
- Britt + Wince 29 ads · longest 407 days
- Dog is Human29 ads · longest 153 days
The Farmer's Dog29 ads · longest 193 days- Gussys Gut29 ads · longest 442 days
Creators already in pet ads
Handles a model read off the creatives of running ads: people brands in this category have already paid. Open one in the creator search for their numbers.
- @sniffandbark2 ads · Sniff & Bark
- @remdawgs2 ads · Remdawgs
- @pedigreeus2 ads · Pedigree US
- @dogishuman1 ad · Walter Geoffrey
- @macy1 ad · Because It's Better
- @loswhit1 ad · BJ's Raw Pet Food
- @beau1 ad · Rhykin Pet Co
- @sniffspots1 ad · ?
- @gussysgut1 ad · Gussys Gut
- @jessica_arts1 ad · Houndsy
- @kyle_create1 ad · Houndsy
- @cole_views1 ad · Houndsy
Questions
- What makes a good pet ad on Facebook or Instagram?
- The ones in this set share a few things: a problem, then solution angle (37% of ads), the photo format, and a hook in the first line. The surest sign is time: an ad still running after 90 days, with variations, is one its advertiser has measured and kept. 409 of these have.
- How long do pet ads run on Meta?
- Of the 1000 active pet ads in Dovey's index on October 7, 2026, the median has run 82 days and 409 have run 90 days or more. Meta's Ad Library publishes start dates, so run time is a fact, not an estimate.
- What share of pet ads are video?
- 38% of the active pet ads in the index are video, as of October 7, 2026. The rest are still images and carousels.
- Which angle do pet ads use most?
- problem, then solution, in 37% of ads, followed by product at 26%. An angle is the model's read of the creative's main argument: an offer, a proof, a problem and its solution, a story.
- Who runs the most pet ads on Facebook and Instagram?
- In this set, Chewy (108 ads), Petco (49 ads), Blue Buffalo (41 ads). Counts are active ads in Dovey's index on October 7, 2026, not Meta's full account.
- How are the top ads chosen?
- By Dovey's rank: how long the ad has run, how many variations the advertiser keeps making of it, reach where Meta publishes it, freshness, whether it is still live, and relaunches. Meta publishes no performance numbers for ordinary ads, and Dovey does not invent them; a long run with many variations is the closest public signal to an ad that works.
- Where does this data come from?
- Meta's Ad Library, read through a licensed provider. Every ad links back to its Ad Library page. Dovey adds the model's read of each creative (hook, angle, offer, format, talent) and, for videos it has watched, the transcript.
Make your own from the ones that run
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